KPI FYIs
This KPI will provide you with an estimate of how popular the author is, on a scale from 0 to 100.
The Influence Score.
You can keyword crawl the title and description of videos using this source.
YouTube.
As of March 23, 2026 - these two metrics for measuring audience size were removed from the Facebook source.
Reach and Influence Score
You can crawl all the comments and retweets of your X (Twitter) page if you add this to your alert.
Monitored page (social page).
This KPI will show you the recurring words that appear in your data, often displayed as a word cloud.
Topics.
You can keyword crawl emojis, so long as you use these to wrap the keyword.
Quotation marks ( " " ).
For TikTok mentions, Reach is calculated using this metric.
The number of followers.
These three sources are considered non-compliant, and are typically only available to some legacy users.
LinkedIN, TikTok, Pinterest.
Joy, Neutral, Fear, Sadness, Surprise, Anger and this emotion are all feelings that can be automatically assigned to mentions through Emotion Analysis.
Disgust.
This source, whose mascot is a small alien named Snoo, can be keyword crawled for these two types of interactions.
Posts and comments.