Vocabulary Building
The Noun form for "negotiate"
negotiation
To be in agreement with someone
on the same page
Companies try to build customer loyalty to their ______
brand(s)
Offering a special discount for a product is called a
promotion
CEO stands for
Chief Executive Officer
The Verb form for "integration"
integrate
To think of creative, unconventional solutions instead of common ones
think outside the box
Age, income, gender, and location are part of a company's ______ ______
target audience
The term for when a brand pays individuals (e.g. celebrities) to promote a product
influencer marketing
CFO stands for
Chief Financial Officer
The Adjective form for "strategy"
strategic
A rough estimate, or approximate number (guesstimate)
ballpark figure
Money that people have left over after they pay all their expenses
disposable income/ discretionary spending
Quality, Convenience and Value are examples of ______ ______
brand positioning
CTO stands for
Chief Technology Officer
The Adjective form for "innovation" is
innovative
Return to the beginning because of a failure to accomplish the desired result
back to square one / back to the drawing board
A d_______ strategy is very important in marketing a company's products
differentiation
Deciding the price and who to market your product to is called ______ ______
market (product) positioning
CIO stands for
Chief Information Officer
The Adverb form for "strategy"
strategically
An obvious problem or controversial issue that no one wants to discuss
the elephant in the room
The point where half of incomes are over, and half of incomes are under
median (income)
A ______ market strategy is the opposite of a mass market strategy
niche
CMO stands for
Chief Marketing Officer