The Entrepreneur
What is the business model canvas?
this defines a company's purpose and primary objectives, guiding its operations and decision-making
What is a mission statement?
expenses such as machinery, legal fees, and initial inventory
What are startup costs?
an evolved version of your product or service based on customer feedback
What is iterate?
a concise and memorable phrase used in advertising to identify a product or company
What is a slogan?
a person who designs, builds, or maintains engines, machines, or public works
What is an engineer?
moral principles that govern a persons behavior or the conducting of an activity
What are ethics?
various ways an organization generates income such as sales, advertising, subscriptions
What are revenue streams?
a shift in business strategy
What is a pivot?
a recognizable graphic mark, emblem, or symbol used by a company
What is a logo?
The capacity and willingness to develop a product or process that has not been created before
What is an invention?
a work or invention that is the result of creativity
What is intellectual property?
the 5 c's of credit
What are capital, credit, capacity, collateral, character?
keep trying even when times are tough
What is persevere?
The rivalry among sellers working in the same market
What is competition?
a temporary organization that searches for a repeatable and scalable business model
What is a startup?
The structure you choose to run your business
What is business ownership?
What is budgeting?
a distinct group of customers with shared needs, characteristics, or behaviors that a business decides to target
What is a customer segment?
product, price, place, promotion
What is the marketing mix?
the originator of a new product or process
What is an inventor?
a term that refers to the various ways your product or service reaches the final customer
What are channels?
building a company from the ground up with only personal cash
What is bootstrapping?
The ability to understand and share the feelings of another, crucial for identifying customer needs and problems
What is empathy?
information reported by someone else for a different purpose, but used in marketing to analyze customers
What is secondary research data?