General Business
Which company will close its physical store locations permanently?
A.IBM B.Microsoft C.Apple D.Google
B.Microsoft
Advertising media that uses sight, sound, motion, and color to send advertising messages
Radio
Television
Internet
Billboards
TV
The general level of confidence or enthusiasm felt by a person or group of people is called
euphoria
satisfaction
morale
morale
Q.
A symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.
logos
trademarks
slogans
sayings
logos
❌
Marketers must decide which type of media will most effectively convey their message for the least amount of
Profit
Time
Inconvenience
Money
money
A wage is an amount of money paid to an employee on a(n) _____ basis
hourly
weekly
monthly
yearly
hourly
Why might profits sometimes decline for the company that first introduced the product during the growth stage of a product's life cycle?
Which of the following country has the largest exporter of arms during 2017-21, as per the SIPRI report?
A.China B.Russia C.France D.United States
D. United States
A(n) ____________________ ad is an advertisement that appears in a wide, shallow rectangle at the top or bottom of Web sites. a. Email b. Banner ad c. Button ads d. Pop-Up ad
Pop-up
Banner
button
banner
Life insurance, sick leave, and holiday pay are examples of
benefits
employee contributions
pension plans
profit sharing
benefits
Q.
What are the 4 P's of the Marketing Mix?
Product, Price, Payment, Promotion
Price, Place, Privacy, Promotion
Promotion, Podcasting, Place, Product
Product, Place, Price Promotion
Product, Place, Price Promotion
What is the percentage increase in sales of Electric Cars in the first quarter of 2021?
A.100% B.180% C.150% D.140%
D. 140%
This broadcast medium is capable of reaching 90% of the market, can be highly segmented based on demographics, & costs much less than television ads.
Billboards
newspaper
Magazine
Radio
radio
❌
Q.
Which of the following best describes market segmentation?
Dividing a large market into a smaller sub-market
Selling goods for less than their production cost to maximise sales
Maintaining long-term ties with customers to encourage repeat sales
Identifying the consumer groups most likely to buy a business's products
Dividing a large market into a smaller sub-market