Things We Know to be True
In order to be successful in this role, ___ appointments should be set per day
5
When a client says "Let me think about it" That's code for:
"No"
"I will not be thinking about it"
"I'm not sold"
"I don't trust you"
The amount of searches that are conducted on Mobile devices in comparison to the entire internet
Acceptable answers:
Anywhere between 86-89%
Why does BizIQ start with a 5 page website, why not a 2 page, or a 4 page?
5 Pages is Google's preferred minimum page size for SEO ranking
The year that Google introduced Mobile specific searches as the key element in SEO ranking
2015
The #1 Search Engine in the US is _____, and the #2 Search Engine in the US is ______
Google & YouTube
By saying "Sure, let's set that appointment for next week" What we're really saying is:
The following will be accepted:
"I probably won't be speaking with you again"
"I didn't come prepared for this call"
"I didn't battle any objections"
When a search for a local business service is conducted on Google, What is the searcher's chance of transacting with one of the businesses they find?
Acceptable answers:
90-92%
18 Minutes
In the next 12 months, Apple will be replacing _____ reviews on local maps with _____ reviews
Yelp, Their Own
Locksmith's literally cannot advertising in the printed Yellow Pages because ____
Acceptable Answers:
The printed Yellow Pages are inside the house or car you're locked out of
Define the term Branded and Unbranded
Branded is the amount of searches directly for your business name, Unbranded is the amount of searches for your industry:
Example: "Starbucks" vs. "Great cup of coffee near me"
% of people who have left a 1-star review, but are willing to give the business a 2nd chance if the owner responds
*Bonus - What source was used for this information?
70%
Forbes
By handing off your site design, SEO, listings and reputation management to an agency, it's estimated that you save anywhere between __ and __ hours of work per month.
Acceptable Answers:
Anywhere between 40 and 60
The amount of businesses in the world that have earned the "Google My Business Partner" Badge
75
The 3 main leads that GMB tracks are _____, ____ and ____, which means this is less of a _____ call and more of an ______ call
Calls, directions and clicks to your website, a sales call, an upgrade call
Define the role of a salesperson
Acceptable answers:
"Someone who turns "no" into "yes""
"Someone who convinces people to buy a product that they previously didn't know they needed"
"Someone who fights through objections in order to make a sale"
"Someone who, through tremendous value and perseverance, stands up for their product until the client sees the benefit in it"
Math Test: If you have a 9% close ratio, how many pitches would you need to close 8 transactions?
If you have a 55% show ratio, how many appointments would you need?
If your dial-to-appt 8, how many dials would you need (total dials in the month)
if there are 19 selling days in the month, how many dials per day would you need?:
88.88 Pitches
161 Appointments
1292.92 Dials
68.04
Two Part Question:
1) Name the 4 options a business owner has when thinking about their online presence
2) What is the average cost of #3
1 - Do nothing
2 - Do it yourself
3 - Hire a full time SEO person
4 - Hire an Agency
Part 2 - 40K - 60K
This company, who was once a major player in the business directory world, is now one of the major data aggregators and providers of business information to listings and phones worldwide
Foursquare
An appointment set more than 3 days into the future has a less than ___% chance of showing up.
12%
According to the metrics doc, what defines a GREEN show ratio and a GREEN close ratio?
Show ratio above 60%
Close ratio above 25%