Björkblade
It was the first market abroad that BjörkBlade entered.
What is Norway?
This type of marketing views the world as one and does not adapt their products/services to domestic requirements
What is Global marketing
This was Dalia’s role at BjörkBlade.
What is an international marketing manager?
Environmental, Human rights, Philanthropic and Economic responsibility are all considered different variations of this phenomenon.
What are types of CSR?
The full range of activities needed to create a product or service.
What is a value-chain?
The region where the production plant of BjörkBlade is located.
What is Värmland?
This is supposedly considered one of the easiest ways of entering the international markets.
What are exports?
These are set up for the team to achieve.
What are goals?
This school participated in the survey for one of the articles.
What is Mälardalen university?
A study that discusses and analyses published information in a particular subject area
Using this technique of social media influencers BjörkBlade raises awareness for their brand.
What are brand ambassadors?
Levitt claims that customers worldwide are increasingly becoming this.
What is homogenized?
The authors Bartlett and Ghoshal say “There is no such thing as a universal global manager”
What is a global manager?
Eleni Anastasiadou, Cecilia Lindh & Thibault Vasse were all part of this project.
Who are the authors behind the article “Are consumers international?”
The fourth industrial revolution, after the steam engine, conveyor belt, and programmable controllers.
What is industry 4.0?
This could be an obstacle when entering our new market.
What are language barriers?
Only about 0.1% of the world’s firms are this.
What is being multinational?
Being aware that cultural differences and similarities between people exist without assigning them a value
What is culture sensitivity?
A theme common among hypocritical companies who want to appear more sustainable than they are.
What is greenwashing?
Research says this might be an important factor that assists companies in internationalizing faster than competitors.
What is the level of digitalization?
This method of transportation pollutes 32 g/km of CO2.
What is using trains as a method of transportation?
Levitt argued that marketers were confronted with a "homogeneous global village." He advised organizations to?
What is developing standardized, high-quality world products?
The most important traits for someone of this role are considered to be Leader + Talent Scout + Developer.
What is a Corporate Manager?
By integrating CSR into a corporate strategy one should expect these results.
What is a competitive advantage?
Research considers this a promising practice for the set-up of BMI processes.
What is a flexible/agile process design?