Offer Creation
The best Black Friday offers create this sense of urgency.
What is scarcity / FOMO?
The social platform where short-form video can help you sell fast.
What is TikTok / Instagram Reels?
Offering a payment plan is called this.
What is installment plan / financing?
This should always be clear before a customer checks out.
What is return/refund policy?
Black Friday happens the day after this holiday.
What is Thanksgiving?
Bundling products or services together is called this.
What is a bundle offer?
The average email open rate during Black Friday is about this percent.
What is ~20–25%?
This metric shows how much you earn per customer.
What is Customer Lifetime Value (LTV)?
Providing quick responses during sales weekend improves this.
What is customer support?
This online shopping day comes right after Black Friday.
What is Cyber Monday?
The #1 mistake people make with Black Friday discounts.
What is discounting too much / killing profit?
Running a sale for too long can kill this.
What is urgency?
The total value of your Black Friday sales before expenses.
What is gross revenue?
The act of surprising customers with something extra.
What is delight / overdelivery?
The decade “Black Friday” became a national shopping phenomenon.
What is 1960s?
Adding an extra gift to increase value is called this.
What is a bonus?
The most important element of an email subject line.
What is curiosity?
If you sell 50 products at $297 each, your total revenue is this.
What is $14,850?
A welcome sequence sent after purchase is called this.
What is onboarding?
The company that made “Prime Day” a global shopping holiday.
What is Amazon?
Instead of lowering price, you can increase this to boost perceived value.
What is the offer stack?
The strategy of promoting only to your existing list/community before going public.
What is a warm launch / soft launch?
Profit = Revenue-_____
What are expenses?
Customers are more likely to buy again if you focus on this.
What is retention / building relationships?
This Marvel superhero's name also includes the word "Black"
Who is Black Panther?