This kind of company often fails to innovate and risks disruption.
What is a traditional company?
Amazon was founded by this man in 1994.
Who is Jeff Bezos?
This company disrupted the taxi industry using a smartphone app.
What is Uber?
Airbnb disrupted this entire industry.
What is the hotel industry?
This company started as an online bookstore.
What is Amazon?
This company lets you rent homes or apartments instead of hotels.
What is Airbnb?
Traditional companies try to survive disruption by going ________.
What is omnichannel
This term describes the negative impact Amazon has on local retail stores.
What is the Amazon Effect?
This mattress company sells directly to consumers and disrupted the sleep industry.
What is Purple?
Purple disrupted this part of traditional furniture retail.
What is mattress shopping
Amazon’s cloud service that generates huge profits.
What is AWS (Amazon Web Services)?
This term means replacing traditional businesses with tech-based alternatives.
What is disruption?
This platform for video streaming and gaming was acquired by Amazon.
What is Twitch?
This fast-fashion company from China is seen as a growing threat to Amazon.
What is Shein (or Temu)?
True disruption happens when a company does this instead of simply improving products.
What is creating a new market or targeting ignored customers?