Product Knowledge
Customer Hot Buttons
Harley History
Steps 1-5
Objections
100

Provides Automatic Pumping Actions To Maintain Control and Steer To Safety During Quick Stop

What is ABS?

100

Doesn't Want A "Me Too" Bike, "Everybody Has Black", Wants Their Bike To Match Their Boat/Car/Etc

What is Style?

100

Founded In 1903, Headquartered In Milwaukee, One Of The Most Recognizable Logos In The World 

What Is Harley-Davidson?

100

Cannot Be Responded To With "I'm Just Looking" - Builds Common Ground On Something Other Than HD Or Motorcycles

What Is A Greet?

100

I'll Come Back With Her, She Picks The Color, She Does The Budget, She'll Need To Co-Sign

What Is "The Wife"?

200

First Introduced In 2017 On Touring Models, Features Two Exhaust Valves and Two Intake Valves, Features Single Cam Design For Improved Reliability and Performance

What is a Milwaukee-Eight Engine?

200

"How Much Horsepower Does This Have"? Tired Of Being Left Behind By Their Buddies, Has Stage Upgrades On Their Trade

What Is Performance?

200

Piglet That Accompanied Ray Weishaar After Winning A Race

Who Is Fast Johnnie?

200

Builds Value In Specific Features, Advantages, and Benefits Relevant To Things Found During The Probe 

What Is A Presentation?

200

They Vary Depending On Colors and Options, What About This One Called Out To You?

What Is The Price/How Much Is It? (Before Presentation)

300

First Introduced In 2014, Features Most Changes To Touring Models In A Single Year

What Is Project Rushmore?

300

"Does This Have ABS?" - Reacts To Things Like Ride Modes and RDRS Feature

What Is Safety?

300

In 1969 This Manufacture Of Bowling Equipment Took Over Production Of Harley-Davidson Motorcycles, Lasted Until February 1981 When Senior HD Executives Purchased It Back

What Is AMF Era?

300

Great Question, Follow Me.. Let Me Show You How Easy It Is!

What Is A Sit?

300

"I'll Sell It Privately" - "You Guys Won't Give Me Anything For It" - "I've Got So Much Invested In Accessories" Etc Etc

What Is Trade Value?

400

12.3-Inch Color Touch Screen Display, Embedded Navigation, RidePlanner, & WiFi System

What is Skyline OS?

400

Reacts To Features Such As Adjustable Suspension, Heated Hand Grips, Mentions Upgrading Seats, Etc

What Is Comfort?

400

First Introduced In 1999, These Models Feature Larger Displacement Engines, Paint Designs, and Additional Accessories Not Found On Mainstream Models

What Is CVO? (Custom Vehicle Operations)

400

Fact Finding Information Relevant To The Customer's Wants and Needs In Terms Of What Is Important To Them When It Comes To A Motorcycle/Riding In General - HINT: F.O.R.M

What Is A Probe?

400

"I Bank With XYZ Credit Union" - "What's HD Offering Right Now?" - "Can You Do Zero Down?" - "I Don't Think I'll Get Approved"

What Is Harley Financial/Promos/Incentives?

500

Features Integrated USB Port In Frame

What Is Softail Models?

500

Interested In A Custom Paint CVO, Asks About Stage Upgrades, Has P&A Upgrades On Trade, Wants Tour Pack Painted To Match

What Is Style & Performance?

500

Building Our Legend and Leading Our Industry Through Innovation, Evolution, and Emotion. Our Mission: More Than Building Machines, We Stand For The Timeless Pursuit Of Adventure. Freedom For The Soul.

What Is Harley-Davidson's Mission Statement?

500

Used To Help Customer Decided Between Two Models, Or Between New and Used - HINT: "Feel Of The Wheel Seals The Deal"

What Is A Demo?

500

Excellent Question! Follow Me, Let Me Show You How Easy It Is!

What Is The Price/How Much Is It? (After Presentation)