Key Behaviors
Feature
Benefit
Key Phrases
Acronyms
100

Fill in the black: Speak with _____ and share your ______

What is Energy and Personality?

100

Save your Saturday and your sanity! Our online purchase process puts YOU in the driver’s seat, giving you the ability to select your financing, customize your purchase, and select your delivery/pick up date in as little as 15 minutes!

100% Online Showroom

100

7DMBG

We want you to have peace of mind and truly love your vehicle which is why we back every vehicle purchase with the 7 Day Money Back Guarantee. If for any reason you don’t love your vehicle or it doesn’t fit your needs, you can return it no questions asked for a full refund, or swap into another vehicle. No restocking fee, no penalty, just peace of mind.

100
Phrase I use when talking about 7DMBG

Peace of Mind

100

7DMBG

7 Day Money Back Guarantee 

200

Fill in the blank: Stay ______ and uplift those around you! 

What is Motivated?

200

Negotiation is a big part of why the car buying experience is so frustrating and we have eliminated that all together and provided competitive upfront prices with no hidden fees. We also don’t add on any dealer or doc fees, the price you see is the actual price.

No Haggle Prices 

200

100% Online Showroom

We know your time is valuable and most people don’t want to spend their weekend at the dealership. We want to save you all that time and frustration by creating an online experience where you can shop, get your trade offer, financing terms and complete your purchase online and have your vehicle delivered to your front door!

200

Phrase I use when talking about the Carvana Process 

Hassle Free

200

NSF

Insufficient Funds

300

Through warm and memorable conversations I can _______.

What is showcase the benefits of Carvana?

300

Our vehicles come Carvana Certified which means that all our vehicles have passed the ___ _____ _____, have no fire, frame, or flood damage, have been fully detailed and have never been in a reported accident. We want to make sure we are providing a quality vehicle to you and we back that up with our 100 Day Limited Warranty free of charge.”

150 Point Inspection

300

No Haggle Prices

Negotiation is a big part of why the car buying experience is so frustrating and we have eliminated that all together and provided competitive upfront prices with no hidden fees. We also don’t add on any dealer or doc fees, the price you see is the actual price

300
Phrase I use when talking about registration

We register the vehicle on your behalf, saving you a trip to the DMV

300

CAM

Carma Acquisition Manager 

400
Fill in the blank: I am the _____ and _____ of the Carvana experience. 
What is the Voice and Champion?
400

We want you to have peace of mind and truly love your vehicle which is why we back every vehicle purchase with the ___ ___ ____ ____ _____. If for any reason you don’t love your vehicle or it doesn’t fit your needs, you can return it no questions asked for a full refund, or swap into another vehicle. No restocking fee, no penalty, just peace of mind.

7DMBG (7 day money back guarantee) 

400

150 Point Inspection

Our vehicles come Carvana Certified which means that all our vehicles have passed the 150 point inspection, have no fire, frame, or flood damage, have been fully detailed and have never been in a reported accident. We want to make sure we are providing a quality vehicle to you and we back that up with our 100 Day Limited Warranty free of charge.

400

Phrase I use when talking about Carvana Financing 

You can easily pull terms online and see terms for every vehicle, giving you full transparency

400

DLPO

Dealer Lease Pay Off

500

I am consistently offering and educating about these Carvana Products. 

What is Carvana Financing, Carvana Care and Gap coverage 

500

If you are in a situation where your car is deemed a total loss. This benefit will pay the difference of what your car is worth and what is owed to the lien holder. 

Gap Coverage

500

Carvana Care

We make it super easy for you to visit a preferred repair facility, and they are very familiar with the Carvana & SilverRock process. You also save money by having a $0 deductible compared to using a non-preferred repair facility that has a $50 deductible. We want to simplify the entire experience to resolve your vehicle issue as quickly as possible.

500

Phrase I use when talking about the online car buying process

We made our process easy so you can take your Saturday back

500

STC

Bonus* This acronym is where you transfer STC customers too

Sell to Carvana


Bonus* BFP or Buy from Public