Premium BLT
This type of respondent within a BLI has not been exposed to a measured creative asset.
What is Control Sample
This common technical term refers to the piece of technology that allows us to track a respondent's internet history. (Hint: It can also be eaten)
What is a Cookie
This section of the survey should be kept in the upfront and should be used to limit participants to the desired criteria
What is the Screener
This Kantar team member is responsible for creating and appending tags to the media/creatives so they can be tracked accurately.
Who is the Technical Account Manager (TAM)
These three groups of Kantar team members should ideally be included on a Kick-Off Call with a client.
Who are CL, PL, and TAM
This is a "panel of panels" and is the main source of sample for Digital BLIs at Kantar
What is Kantar Profiles Network (KPN)
Will also accept "Ignite Panel"
This intermediary between the Advertiser and the Publisher is responsible for placing the media in-market.
What is the Media Agency
This "version" of the survey can be viewed through the Ignite portal and reflects exactly how the survey was programmed by Operations, including survey logic, and should be used to compare back to the original specs during QA.
What is the Printer Version
This piece of information needs to be requested by Kantar to provide tags, which includes where media is being run and how much.
What is the Media Plan
Kantar uses this term to refer to the fields that collect survey data from respondents, both consciously through survey questions and unconsciously through tag data.
What is a Querystring
This number of creatives is allowed in the creative evaluation section of a Premium BLI.
How many is 4
This type of media buying is automated, instantaneous, and does not require human interaction.
What is Programmatic
These types of questions will allow us, during analysis, to cut and/or break apart the sample in ways that are interesting to the client
What are Segmentation Questions
This type of report is provided to CL and PL weekly and outlines current tracking information.
What is the Fielding Report
This type of issue can be indicated by seeing large decreases (particularly in Awareness metrics) and/or increases (across all Brand metrics) in delta values
What is a Sample Imbalance
Will also accept "Weighting Issue"
This aspect of Kantar's recruitment methodology matches respondents on Demographic, Geographic, and Behavioral aspects.
What is Twinning
This form of advertising is meant to look like the content it is surrounded by.
What is Native
This "approach" should guide our questionnaire design and flow to go from more generic questions to more specific ones (Hint: Can also be purchased at a hardware store)
What is the Funnel Approach
What tag/site filter will begin collecting sample in a situation where there is a tagging error or a site that has been added that is not being tracked?
What is the Flex Tag
What file needs to be open while using the BLI charting macro in order for it to work correctly?
What is the Kantar Slide Bank
Will also accept "Kantar Report Template"
This level of BLI allows for up to 7 survey questions and only 1 target audience.
What is Dash (or Dashboard)
This way for determining campaign exposure involves receiving exposure logs directly from the Publisher.
What is Direct Integration (DI)
In order to use Probabilistic Media Exposure (PME), we need these types of questions to gauge where/when the respondents are viewing different channels/sites.
What are Media Consumption Questions
This area of the dashboard can be checked into if recruitment is slow. It provides information on what groups of people are being served impressions and how many are being served to them.
What is Audience Insights
This Kantar employee should be looped in on all digital feasibility requests for media running on platforms outside of Desktop.
Who is Megan Carroll