Blue Apron Basics
-This makes Blue Apron different
a. Culinary focus
b. Organic ingredient sourcing
c. Low price option
a. Culinary focus
-The segments that Blue Apron targets
a. 18-24 year olds; aspiring chefs
b. 25-45 year olds; with little time
c. 25-45 year olds; stay at home moms
b. 25-45 with little time
https://docs.google.com/presentation/d/1ikvnE7M4qGNuhOKIv90ZLcomzVCJmbEeMjRbVOA1oGE/edit?usp=sharing
-These 2 Companies are the main competitors
a. Factor_ + Wonderfood
b. Home Chef + MeatSlab
c. HelloFresh + Home Chef
c. HelloFresh + Home Chef
This is Blue Aprons main marketing strategy.
a. TV ads
b. Referral program
c. Direct mail
b. Referral program
-A new service launched in the last 2 years
a. Absolutely nothing
b. Prepared meal delivery
c. Support specific farms with an order
a. Absolutely nothing
-Blue Apron's targeting strategy
a. Concentrated
b. Micromarketing
c. Differentiated
c. Differentiated
-Blue Apron's CSR efforts include:
a. Carbon neutral, ESG reports
b. 3% of profits to support the hungry
c. Ethically sourced meats
a. Carbon Neutral, ESG reports
How does Blue Apron entice customers with their pricing?
a. Competitive discounts for new and returning customers
b. First order free if switching from a competitor
c. Prices decrease as quantity of order increases
c. Prices decrease as quantity of order increases
Blue Apron uses IG, FB, Twitter, and TikTok to advertise. How many followers does Blue Apron have on these channels combined?
a. 450,000
b. 2.6 million
c. 23 million
b. 2.6 million
What paid keywords does Blue Apron use when marketing through SEO?
a. Meal kits for home cooking
b. Healthy dinner recipes
c. All of the above
c. All of the above
-Blue Apron's promise to their customers
a. Enhance cooking experience and meal enjoyment
b. The cheapest possible meals and fastest on demand delivery
a. Enhance cooking experience and meal enjoyment
-Where does Blue Apron do business?
a. Through Amazon fulfillment centers
b. Online and in person with regional distribution centers
c. Online with regional distribution centers
c. Online with regional distribution centers
Blue Apron utilizes sales people
a. True
b. False
b. False
https://www.youtube.com/watch?v=rtJvAzu_PcU
What is the main value promoted in this ad?
a. Quality ingredients
b. Fast shipping
c. Great prices
a. Quality ingredients
We as a company have complete confidence in our products. When marketing our services, what is the goal of our promotions?
a. To get customers to try out our services
b. To get new customers to buy the most possible
c. To get customers to refer our products to their family and friends
a. To get customers to try out our services
-What is board member Xander's favorite color combination?
a. Gold & Black
b. Black & Black
c. Black & Red
c. Black & Red
-What time is your final exam?
a. 7:30am
b. 8:00am
c. 9:45am
b. 8:00am (CEO's are always on time)
What is board member Matt's favorite winter sport?
a. Snowboarding
b. Skiing
c. Ice skating
b. Skiing
https://www.youtube.com/watch?v=ODyP-OFrEn0
What is the main value promoted in this ad?
a. Nationwide service
b. delicious recipes
c. Convenience and ease
c. Convenience and ease
On Blue Aprons main page on their website, what is the first thing that is promoted at the top of the page?
a. 50% off for first orders
b. 50% off for new subscribers
c. 50% off Nicks santa hat
b. 50% off for new subscribers