Toolbox
A list of URLs on your site that crawlers can use to discover and index your content.
What is a sitemap?
3 places where you should have your keywords on your site for SEO value.
What are Page Title, Headings, Body Content?
Typically three local business listings that appear for local-intent searches
What is the local pack?
Search engine optimization practices that violate Google’s quality guidelines.
What is Black hat SEO?
A word often used interchangably for schema.
What is structured data?
A Google tool you can use for search volume for a keyword over months or years.
What is Google Trends or Google Keyword Planner?
This type of redirect signals it is permanent.
What is a 301 redirect?
It's important these pieces of information are consistent across citations.
What is NAP? (Name, Address, Phone Number)
The ratio of clicks to impressions
What is the click-through rate?
Name 3 current search engines other than Google.
What are Bing, DuckDuckGo, Yahoo, Baidu, Yandex, AOL, Ask.com?
(other answers acceptable)
The percentage of single-page sessions in which there was no interaction with the page.
What is Bounce Rate?
Metrics for this ranking factor include LCP, FID, and CLS.
What is Core Web Vitals?
A term used to describe a keyword that includes "near me"
What is a local query/local intent?
Longer queries, typically those containing more than three words.
What are Long-tail keywords?
These are used in cooking, but also used to trace your path on a website.
What are Breadcrumbs?
Used by Blue Corona in Google Analytics to filter by a client's service area.
What is Local Query segment?
How many "clicks" it takes to get to a page.
What is crawl depth?
A storefront image must contain what to be accepted by Google?
What is signage?
(also accepted: street address)
A search result displayed in a non-standard format on Google search.
What are SERP features?
Also accepted: rich result, featured snippet.
The type of certificate needed to make a site secure.
What is an SSL certificate?
The 4 categories of coverage report errors in Google Search Console.
What is
A tag that allows site owners to tell Google which version of a web page is the original and which are the duplicates.
What is a rel=canonical?
Update considered the largest of its kind in 5+ years that occurred Nov-Dec 2021.
What is the vicinity update?
At least two Google algorithm updates named after animals.
What are Panda (2011), Penguin (2012), Hummingbird (2013)?
Domain authority is a proprietary metric of this SEO tool.
What is Moz?