Basics/FAQs
What % of controlled access highways is BlueCruise available on?
BlueCruise is available on 97% of controlled access highways across the U.S. and Canada.
Where can a customer buy a BlueCruise subscription after their 90 day trial expires?
In the FordPass app under the connected services tile.
What 2025 vehicles have BlueCruise as an option?
F150, Expedition, Explorer, Mustang Mach E & Lightning
What vehicles are featured on Tier one TV/Online?
24MY Escape, 24MY Expedition and 24MY F150.
What are the benefits of BlueCruise?
Helps make driving more enjoyable and less stressful, Helps promote responsible driving and Helps reduce driver fatigue.
What is the subscription offering for one time purchase option at time of purchase?
New One-Time Purchase Plan (min. 7 years) - MSRP $2,495
What are two good questions to ask customers when trying to sell BlueCruise?
- How often do you drive on the highway?
- Do you use adaptive cruise control?
What is the YESE incentive for 2024 Mustang Mach E?
0/72 + $5,000 + Power promise charger & install.
+ $1,500 Tesla Conquest Open Bonus Cash
What does version 1.3 have that 1.0 and 1.2 don't have?
Helps you stay engaged longer in hands-free mode by improving performance, with greater ability to navigate narrow lanes and curves.
What are the benefits of the one time purchase option?
- Carries residual value
- Best price ($356/yr vs. $495 1-yr plan)
- Residual value improves impact to lease payment; extended cost-effective term for financing
- No ongoing payment
Who follows Ford in the competitor ranking?
Cadillac Super Cruise and Mercedes-Benz Driver Assistance follow. Tesla's Autopilot remains in the middle of the pack.
We introduced for the first time this YESE what creative?
The Ford Crew - comprised of five product & experiential specialists:
- Blake & Bailey: Bronco Family expert duo
- Hank/Carlos (Spanish ads)
- Team Leader/F150 expert
- Sam: Technology Specialist
- Morgan: SUV expert
Can BlueCruise subscription be transferred to another vehicle?
No, the subscription is tied to the VIN. The remaining value of the subscription should be considered in the sale/trade-in value.
Putting a vehicle into FCTP status will trigger warranty start date, and therefore the trial. How do you extend the trial period for a customer purchasing a retired loaner?
We will extend the trial when sold to an end customer via email request at bcruise1@ford.com
What are some potential customer objections?
- Cost Concerns: Assure customers that BlueCruise is a valuable investment for safety and convenience, ask questions like how far they drive for work, etc.
- Learning Curve: Explain that BlueCruise is designed with user-friendliness in mind, and we offer training sessions.
- Limited Availability: Highlight the extensive Blue Zones coverage across North America, ask what highways they often travel and pull up the map.
- Reliability: Share BlueCruise’s proven track record and Consumer Reports ranking.
What is our current incentive on Lariat Super Duty PU?
$1,000 cash back!
How can a dealer add on BlueCruise to a vehicle that was not ordered with it at the time of sale?
Dealers can add BlueCruise at the time of sale to an eligible vehicle sales contract and by registering the vehicle through the BlueCruise Dealer Sales Program on cni.dealerconnection.com.
What units are eligible in the incentive program?
Includes dealer stock units, retail orders, and point-of-sale adds.
- 23.5MY: Mustang Mach-E J#2 (3-year option available at vehicle order).
- 24MY: F-150, Lightning, Mustang Mach-E, Expedition (3-year option available at vehicle order).
- 25MY: Explorer (1-year option available at vehicle order).
What are the strengths of BlueCruise with keeping the driver engaged compared to its competitors?
- Uses a camera-based driver monitoring system to track head and eye movements; if the driver looks away for 5 seconds, it gives a visual warning and an audible chime.
- GM uses similar DMS but disengages LCA immediately if the driver turns the steering wheel.
- Lucid and Nissan have DMS but allow the system to be used even if monitoring is turned off.
- BMW and Mercedes ranked at the top when it comes to allowing driver to give their own steering inputs.
What is the Tier 1 Message for the 2024 YESE?
1.9/60 + $1,000 Holiday Bonus Cash + no payment for 90 days on 24 Escape, Explorer, Expedition and F150.
What percentage of a trip from Kansas City to St. Louis is in a Hands-free Blue Zone? (Closest to percent wins wager)
91%