Organization
Where is our plus size collection located when you walk into the bridal shop?
On the left side
What is the first step to setting up your close?
Making a connection at the initial phone call
What type of damage should we take notice of when checking floor samples as well as special orders?
Holes, stains, blood, rips in the fabric, pulls in the fabric
What are the price points:
BRIDAL
BRIDESMAIDS
Bridal: $900-$4000
Bridesmaids: $150-$300
What is your greeting when you answer the phone? How should your tone be like?
Blush Bridal Salon, this is (insert name), how can I assist you today?
Tone: cheerful, happy, excited NOT monotone
How is our mother's and flower girl collection currently organized?
First Rack: Jade, Jade Couture, and Janique are available for special order.
Second Rack: Samples that can no longer be ordered and are discounted
Third Rack: 6 Flower girl styles left!
What is the second step to setting up your close?
Bonus question: During this process, what questions should you be asking?
Prequalification process - prequalify via a phone call, text, and/or email
Bonus answer: 7 questions, fiance's name, venue, feel of the wedding, first time trying on (there are so many questions) but remember to CONNECT with the bride and not just ask a million questions!
How do we carry a dress with value?
1. Hold it up high
2. Make sure the dress does not drag the ground
3. And make sure it doesn't catch on another dress or anything else when carrying it to the bridal room or back to the showroom
What sizes do we carry in the store?
10-32
Where is each zone located?
What is included in each zone?
Zone 1: Left hand Side; Plus size, bridesmaids/mothers, peony/orchid, stockroom
Zone 2: Right hand side; Fit to flare collection, jewelry Case, and veils
Zone 3: Rose Room; Ballgown collection
Additional cleaning includes vacuuming rug, bathroom, trash, sanitize electronics
Where is our Audrey Emma collection located?
Behind Robert Bullock in front of Calla Blanche
What are keywords or everyday vernacular to use during your bridal appointment that can lead you to your bride's YES moment?
Beautiful, elegant, timeless, romantic, whimsical, delicate, dainty, floral, sparkle, sparkly etc.
How should a dress with an illusion back be hung properly?
1. Hand the hang tags on the hanger
2. Button every other button up the back
3. Have the train on the opposite side of the tag
How far in advance should I purchase my bridal gown?
12-9 months prior to your wedding date
How would you explain the Blush experience and booking fee in your own words, but consistent to the Blush universal script?
The $50 booking fee:
1. Personalized bridal experience with a Blush Stylist
2. Vision curated from start to finish
3. Celebratory drinks during appointment
4. $50 credit towards bridal gown that is non-refundable and non-transferable
Where do I go? A grand ball gown with detailing such as lace or beading throughout the bodice and has a tulle skirt.. Where would I go?
On the back wall next to like colors and like detailing
*Show me*
What is the main idea we want to push during the appointment to set up our close?
As a stylist, we want to change the bride's mindset that this is not a product to product purchase, but an identity to identity comparison to become a Blush Bride.
When hanging trains, which dresses do we hang the trains in the center?
Gold sequin hangers, long sleeves, and sample sale
What should I bring to my appointment?
Besides your beautiful self, we recommend bring nude undergarments or any shoes you may want to wear on your special day.
What is our April conversion goal?
65%
How is the sample sale collection organized?
By size and style - fit to flare styles at the front and then the aline and ballgowns towards to the back.
What is Frontloading?
To distribute or allocate (cost, effort) unevenly, with the greater proportion at the beginning of the enterprise process.
Show me how to properly fold a veil!
Time for 1 minute
Who should I bring to my appointment?
We are limited to 3 guestS, so we recommend bringing to ones that you most value their opinions.
We kindly ask that you do not bring children under the age of 12.
What are the 7 Questions?
1. Meet, Greet, Celebrate
2. Can I see your ring?
3. What is the feel of your wedding?
4. Have you tried on before?
5. Do you have any pictures?
6. What held you back?
7. What is your budget?