CSR in general
What does CSR stand for?
Corporate Social Responsibility
What is green marketing?
An advertising strategy that involves highlighting the environmental benefits of a good or service.
What is customer privacy?
The administration and protection of customers’ sensitive personal information.
Why is it important for businesses to apply CSR in marketing?
Businesses can be socially responsible by being honest about the benefits of the product and its ability to fulfil customer needs, gain a positive reputation, competitive advantage, and improve customer relationships as it considers CSR in their marketing.
Give one benefit of green marketing for a business.
It can attract eco-conscious customers/improve customer loyalty/create a competitive advantage/ increase sales.
Give one action a business can take to protect customer privacy.
create data-protection policies/invest in security systems/use secure networks/train employees/monitor how data is collected and stored.
What is the customer's expectation in a business marketing?
Customers expect businesses to be honest, transparent, and well-intentioned when marketing goods or services.
What is greenwashing?
Falsely or misleadingly advertising a product or process as environmentally friendly.
What may happen if a business fails to protect customer information or disclose its privacy policy?
It may breach legislation and face fines or possible business closure.