CSR in general
What does CSR stand for?
Corporate Social Responsibility
What is green marketing?
An advertising strategy that involves highlighting the environmental benefits of a good or service.
What is customer privacy?
The administration and protection of customers’ sensitive personal information.
Why is it important for businesses to apply CSR in marketing?
Businesses can be socially responsible by being honest about the benefits of the product and its ability to fulfil customer needs, gain a positive reputation, competitive advantage, and improve customer relationships as it considers CSR in their marketing.
Give one benefit of green marketing for a business.
It can attract eco-conscious customers/improve customer loyalty/create a competitive advantage/ increase sales.
Give one action a business can take to protect customer privacy.
create data-protection policies/invest in security systems/use secure networks/train employees/monitor how data is collected and stored.
What is the customer's expectation in a business marketing?
Customers expect businesses to be honest, transparent, and well-intentioned when marketing goods or services.
What is greenwashing?
Falsely or misleadingly advertising a product or process as environmentally friendly.
What may happen if a business fails to protect customer information or disclose its privacy policy?
It may breach legislation and face fines or possible business closure.
What may happen if a business refuses to conduct its marketing in an ethical manner?
Businesses that do not conduct their marketing in an ethical manner may negatively impact their customers, the wider society, and the environment.
What is the disadvantage of green marketing for the business?
May be seen as greenwashing if environmental claims are inaccurate or misleading.
What are the two examples of protecting customer privacy?
"Marketing may create unnecessary wants and encourage excessive consumption" is a short description for...?
Materialism
What is one of the disadvantages of green marketing in terms of cost?
Changing marketing strategies may require high initial costs/Obtaining environmental certifications may also be expensive
What is the advantage of protecting customer privacy for employees?
Employees may feel more satisfied working for a business that values customer privacy.