BM2 Freight

Strengths

100

Marketing Strategies 

• Increasing organic search traffic on Instagram.

• Tailoring messages online.

• Email marketing & getting more traction through email advertising

• Very active on Facebook

200

Structure

• Specialized workers for each department of work.

• Building organized by specialty.

• Employees can work together and feel empowered.

• Website is easy to navigate.

300

Leadership

• Good structure with the employees 

• Well-rounded with the consumers and employees 

• Willingness to learn due to different departments and communicating back and forth.

• Organized workspace with different sections for people to work with others in the same field
  
  

400

Customer Support 

•  Value customer loyalty/in-person customer service

• Having a policy that they don’t give loads back  (helping out the customers as best as possible) 

• Directly reaching out to their consumers & open 24/7.

• One of the top broker companies for carries and ships to work with got recognized this year 

• Expedited shipping

• Work to put customer's thoughts, feelings, and actions first.

• Service a variety of industries.

500

Workplace Morale 

• Employee recognition 

• The importance of culture and organization

• Balanced work environment with fun activities around the workplace.

• Having a positive mindset.
  
  
  

Weaknesses

100

Social Media

• Poor social media presence.
• Captions also do not usually match with the content
• Doesn't have tik tok (the number one social media platform in 2023)

200

Marketing/Promotion

• BM2 freight does utilize all of their resources.

• Don't promote themselves to colleges, which is important.
• Doesn't attend events/ sell merchandise.

300

Co-ops

• Does not offer co-op opportunities.

• Don't network with college students.

• They make it harder on themselves when it comes to the hiring process.

400

Reviews/Reputation

• Poor reviews on online sources such as Indeed.com, Glassdoor, and Chamber of Commerce.  

• Hard to find new employees with these reviews.
• Weak job security.

500

Theft/Lack of Control

• Doesn't seem to have control due to them being middlemen.
• Once a shipper is connected to the carrier, BM2 Freight is out of control as to what happens next with the products.
• Holds all communication, easy to blame.

Opportunites

100

Online Profile/Ad Ons

• Add a track shipment to the website for the clients to see the progress of their goods.

• Google suggestions about freight broker companies.

• Improve the website aesthetics.

200

Company Image

• Implement more social media presence.
• Modify the company website to be more intriguing.
• Contribute more to primary & secondary target markets/ get involved.

300

Relationship Clientele/ Partnerships

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400

Advertisement Strategies

• Making a twitter/X account for marketing

• Find new advertising strategies (billboards, commercials, etc.)

• Increase marketing strategies at different events to promote their company, networking events.

• Offer more Co-op or internship programs 

• Invest in merchandise for the company to wear.

500

Expanding Globally

• Could extend across countries which would earn them more profit.

• Consider diversifying their service offerings

• Can form many partnerships with foreign carriers or logistic service companies to expand their service demography.
• An expansion and strengthening in security and quality assurances are needed

Threats

100

Competition

• There are many companies in the market that provide the same services
• Limited market share
  
  

• Pricing pressure

• Hard to gain brand recognition and customer loyalty

200

Legislation

• Since freight is usually classified as interstate commerce the Federal Government has the ability to regulate it nation-wide
• Required to have insurance to cover liability, cargo damage, and other potential risks.
  
  

• The fuel tax has increased in many states in 2023.

• Legislation may increase the operation cost of trucking industries.

300

Economic Condition 

• COVID caused workers to get laid off by the thousands.
• Inflation rates in the past year have been upwards of 7.5%.

• Yellow's bankruptcy is expected to result in less competitive pricing from remaining national carriers.

400

Frauds

• 51% of organizations reported having experienced fraud in the last two years.
  
  

•  Identity theft, double brokering, and cargo theft.

• The impact of fraud on companies can be devastating/terminating.

• BM2 Freight has already experienced double brokering.

500

Workers Strike 

• Can cause multiple companies hardships.
• Could lead to increased costs of automobiles if they occur at General Motors, Ford, and Stellantis at the same time.

• Negotiating could take much longer.

• Government intervention could be needed