Marketing Mix
Marketing Functions
Marketing Functions 2
Potpourri
100

The Marketing Mix is also known as this alpha-numeric name.

What is the 4Ps?

100

How many Marketing Functions are there (how many did we list for our Marketing unit)?

7 what is seven?

100

This function may happen directly to the customer, to retail stores, direct to businesses or distributors.

What is selling?

100

Along with millions of thanksgiving pies, this warehouse discount store sold $100 million dollars worth of 1 oz gold bars last quarter.

What is Costco?

200

This "P" in the marketing mix refers to the methods used by a company to communicate, show value and raise awareness of its products or services.

What is Promotion?

200

Adding new products, cancelling a line of product/service or keeping a product the same falls under this Marketing Function?

What is product/service managment?

200

Ways to put this function is action include: branding, digital, social networking, events, ads, PR, etc.

What is promotion?

200

This vehicle made by Ford was the most popular for new vehicle registrations in the past year.

What is the F-150?

300

The "P" in the marketing mix that involves determining the strategy of what to charge for it's product/service.

What is Pricing?

300

Cost-plus, loss-leader, value-based, skimming, competitive would be strategies of this marketing functions?

What is pricing?

300

Building warehouses, gaining shelf space in a store, partnering with 3rd party shipping companies or buying your own delivery truck could all be examples of this marketing function?

What is distribution?

300

This singer and actress co-founded a beauty company named "Fenty Beauty."

Who is Rihanna?

400

This "P" in the marketing mix refers to the physical and virtual locations where products or services are offered to customers.

What is Place?

400

A good example of this marketing function at work is the Apple iPhone. It's an item that features small iterative changes every year, changing it slightly in terms of user experience, software, hardware and design in order to best fit what consumers want at the time of release.

What is product/service management?

400

A survey on a receipt asking for feedback on your purchase is part of this marketing function.

What is marketing information management?

400

This golfer signed a reported deal worth $300 million dollars, joining the PGA rival tour known as LIV.

Who is Jon Rahm? 

500

The "P" in the marketing mix that deals with the various activities and processes used to make a good or service desirable to customers.

What is Product?

500

Amazon employs big data to collect information on its users. It tracks the buying patterns and choices of its users - this is an example of what marketing function?

What is Marketing Information Management?

500

Securing funding through equity or debt for a business' marketing campaign would fall under this marketing function.

What is financing?

500

In July, Hollywood had its biggest opening weekend since the beginning of the coronavirus pandemic thanks to the release of which TWO movies?

What is Oppenheimer & Barbie?