BMI3C: Place and Promotion Test Review

Distribution (Place) and Supply Chain Management

100

Is the following marketing channels direct or indirect? What kind of marketing channels are these?

Indirect - Conventional Marketing Channels

200

What kind of distribution system involves central planning of the producer, retailer, and wholesaler?

Vertical Management System (VMS)

300

What is marketing logistics (physical distribution)? What is supply chain management?

Logistics = planning, implementing, and controlling the physical flow of goods from production to consumption.

Supply Chain Management = managing upstream and downstream value-added flows amongst suppliers, the company, resellers, and final consumers.

400

What are the three types of vertical marketing systems?

Corporate, Contractual, and Administered.

500

What is Integrated Logistics Management? What values does it emphasize between channel members (intermediaries) to maximize efficiency?

A logistics concept that emphasizes teamwork between channel members to maximize efficiency.

Retailing and Wholesaling

100

What is a retailing?

All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.

200

What is wholesaling?

All the activities involved in selling goods services to those selling for business for resale or business use.

300

7/11 is an example of a:

Convenience Store

400

Walmart is an example of a (Two Types):

Department Store/ Discount Store

500

What are the three types of Off-Price Retailers?

Independent Off-Price Retailer, Factory Outlet, Warehouse Club

Advertising and Public Relations

100

What is a company's promotion mix (marketing communications mix)?

The specific blend of advertising, public relations, personal selling, sales promotion, and direct marketing tools that the company uses to engage consumers, persuasively communicate customer value, and build customer relationships.

200

What is Integrated Marketing Communications (IMC)?

When a company carefully integrates its many communication channels to deliver a clear, consistent, and compelling message about the organization and its brands.

300

What is the percentage-of-sales method for setting an advertising budget?

Setting the promotion budget at a certain percentage of current or forecasted sales or as a percentage of the unit sales price.

400

Determine the Correct Order of Steps in Developing Effective Marketing Communications.

i. Determine Communications Objectives

ii. Identify Target Audience

iii. Selecting the Message Source

iv. Choosing Communication Channels and Media

v. Collecting Feedback

vi. Designing a Message

Developing Effective Communications Steps
1. Identify Target Audience

2. Determine Communications Objectives

3. Design a Message

4. Selecting the Message Source

5. Choosing Communication Channels and Media

6. Collecting Feedback

500

What are the five tools of the promotion mix?

Personal Selling, Direct Marketing, Public Relations, Advertising, Sales Promotion

Personal Selling and Sales Promotion

100

What is personal selling?

Personal presentation (salespeople) by the firm's salesforce for the purpose of engaging customers, making sales, and building customer relationships.

200

What is a sales promotion?

A sales promotion is a marketing strategy that businesses use to increase sales, encourage customer loyalty, or generate brand awareness. Sales promotions are usually temporary and can be part of a larger marketing plan. They often involve offering a discount or other incentive to customers.

300

What is a sales quota?

A standard that states how much a salesperson should sell and how sales should be divided among the company's products.

400

What is this an example of?

Event Marketing

500

What is the correct order of the 7 step selling process?

i. Preapproach

ii. Approach

iii. Presentation and Demonstration 

iv. Handling Objections

v. Closing

vi. Follow-up

vii. Prospecting and qualifying

1. Prospecting and Qualifying

2. Preapproach

3. Approach

4. Presentation and Demonstration

5. Handling Objections

6. Closing

7. Follow-up

Direct and OnlineMarketing

100

What is digital marketing?

Using digital tools such as Websites, social media, mobile apps, email, and blogs to engage customers anywhere, anytime via their digital devices.

200

What is this an example of?

Multi-Channel Marketing - Marketing through both stores and other traditional offline channels and through digital, online, and social media channels. 

300

What is Direct Mail Marketing?

Marketing that occurs sending an offer, announcement, reminder, or other item directly to a person at a particular address.

400

What is Direct-Response Television (DRTV) marketing?

Direct Marketing via television, include direct response television advertising (or informercials) and interactive television (iTV) advertising.

500

What is Catalog Marketing?

Direct marketing through print, video, or digital catalogs that are mailed to select customers, made available in stores, or presented online.