Article Summary
What is Adadpated?
What helps brands get their products onto shopping lists by suggesting them in grocery apps as you plan your shopping?
What does CPG stand for?
What is Consumer Packaged Goods
Flipp reaches ____ intent shoppers in North America
What is 100,000,000 (1 in 6)
Will this partnership be overall positive or negative?
What is positive?
What consumers does Flipp & Adadapted target?
High-Intent shoppers in North America (Canada and America)
What is Flipp?
What helps you find deals and coupons from local stores, all in one place?
Partnership Is...
What is the relationship between two or more people to do trade or business. (Each person contributes money, property, labor or skill, and shares in the profits and losses of the business)
What advertising solution was developed by Adadapted?
AdditTM Technology
What two main industries will this impact?
What is the Advertisement Industry and the CPG/Retail Industry
What is Ad Overcrowding
What is being overcrowded/bombarded by ads?
What Modern Theory was mentioned that used data analytics and information systems
What is Quantitative analysis
Marketing and advertising is...
What is an act of promoting goods and services to satisfy customers' needs and wants, while focusing on delivering messages to the target audience?
What players does local businesses compete against?
Larger national and international players!
What is one of the characteristics of a high-performing organization mentioned?
What is Team-Oriented?
What Advertisements does Digital Ads attack?
What is Traditional Advertisement
Which of Fayol's 5 Functions of management (Administrative Principal) was mentioned at the beginning?
(Strategic) Planning or Coodrination
CPG are... (definition)
What are everyday items like food, beverages, and household products that are sold quickly and used often.
Whose Global Expansion does Adadapted & Flipp's Partnership specifically help?
What is Small Businesses
What may happen to small business in the long term on digital advertisement platforms?
They may be bought out in the longterm by larger businesses
What market was mentioned for the partnership?
What is the Canadian Market?
What is the CEO of Adadapated
Molly McFarland
What is a characteristic of a High-Performing Organization mentioned throughout this presentation?
What is Information oriented: leveraging the latest technology like AI and smart-browsing from Flipp and Adadapted
What is a local Impact digital Advertisement contributes to?
Boosting Local Economy and Small Businesses
What is one of the possible negative future implications mentioned?
What is Ad overcrowding, Data breach, Regular malfunction, ethical concerns, traditional ad attack and small business struggling?
When has Flipp and Adadapted been partnered since?
2022 for US market