Fonts
Is Times New Roman an approved brand font?
NO DO NOT USE IT, IT IS UGLY
What are our 2 primary colors?
Black and Gold
How many unifying themes are there in regards to language?
6- driven, balanced, intentional, innovative, inclusive and respected
Does the motion P have a forward or backward motion?
Forward
Who is Purdue's official mascot?
The Boilermaker Special
Where can you install the brand fonts?
MarCom website under visual identity
Should you view white as a blank space or as a break?
A break
What is the most popular phrase used in the brand language?
The Next Giant Leap
Is the logo stacked?
It can be, but has to be a motion P on top.
How many eras of Purdue Pete have there been?
7
Can you use a font-weight not included on the website if it is in the approved font family?
nope :) you can not and should not
Is there a gold-supporting palette?
Yes! Check out all specific details on marcom website
What is persistent?
Our pursuit
Are drop shadows allowed on the text under the logo?
No :)
University Hall
Should you use the same font for everything you do?
Nooo this gets boring and repetitive! Get creative with the other fonts available.
Is a limited color palette is well-suited for digital applications?
Yes. Do not get too crazy on digital so it stays uniform, but do get creative with it!
How many times do we use the word 'again'?
3: again and again and again
Can you rearrange the logo to better fit a space?
NO
PUDM
Can you trust your eye with spacing?
yes!
Where can you find more specific information on fonts?
MarCom website under visual identity
Is the copy for Instagram more casual or formal?
Casual- but need to use brand language in it!
What color should the P be in the logo?
A. Gold
B. Gray
C. Black
Gold
Who founded Purdue University?
John Purdue