Communications
Define "verbal communication."
Verbal communication refers to the use of spoken words or language to convey messages, ideas, or information between individuals or groups.
Define “campaign”
A coordinated series of marketing activities designed to achieve specific objectives within a defined timeframe.
What is the purpose of advertising?
To promote products, services, or brands to generate sales, increase brand awareness, and influence consumer behavior.
What does “SEO” stand for?
Search Engine Optimization
Name one key objective of PR.
What are some examples of non-verbal communication?
Facial expressions, body language, gestures, eye contact, posture, tone of voice, and physical distance.
Define the term "branding"
The process of creating a unique identity and perception for a product or company in consumers' minds.
What is A/B Testing?
A/B Testing is a method used in advertising to compare two versions (A and B)
What does "ROI" stand for?
Return on Investment
What is a press release and what purpose does it serve in PR?
A press release is a written communication distributed to the media to announce news, events, or updates related to a company, organization, or individual.
Explain the concept of "feedback" in communication.
Feedback in communication refers to the process of providing or receiving responses to messages or interactions, helping to clarify understanding, validate perceptions, and improve communication effectiveness.
Explain the meaning of "endorsement"
A public declaration of support or approval by a person or organization for a product, service, cause, or individual, often through testimonials, statements, or affiliations, aimed at enhancing credibility and influencing public opinion.
What is the role of a creative brief in advertising campaigns?
A creative brief serves as a blueprint for advertising campaigns, providing essential information and guidelines to creative teams, including objectives, target audience insights, key messages, brand positioning, and tone of voice
What does “KPI” stand for?
Key Performance Indicator
Explain the difference between proactive and reactive PR strategies.
Proactive PR strategies involve anticipating potential opportunities / Reactive PR strategies involve responding to unplanned events, crises, or negative publicity in real-time to address concerns
How can communication skills benefit businesses?
Effective communication skills can enhance productivity and efficiency by ensuring clear understanding of tasks, goals, and expectations among employees, reducing errors, misunderstandings, and conflicts.
Define “earned media.”
Publicity or exposure gained through unpaid or organic efforts, such as media coverage, word-of-mouth referrals, or social media mentions, resulting from the merit or interest value of the content or brand.
How can target audience segmentation enhance advertising effectiveness?
Target audience segmentation allows advertisers to tailor messages and content to specific groups based on demographics, interests, behaviors, or preferences, increasing relevance and resonance with the audience, thus improving advertising effectiveness.
What does "CTR" stand for?
Click-Through Rate
How can social media be utilized in PR campaigns?
To engage with target audiences, amplify messaging, share content, and foster meaningful conversations.
What are examples of persuasive techniques commonly used in advertising and public speaking.
Emotions (pathos), logic (logos), credibility (ethos), rhetorical questions, repetition, and use of evidence or testimonials to support claims.
Define "Crisis Communication"
A strategic way to manage and share information during critical events or emergencies to minimize damage, maintain public trust, and guide actions and responses
Describe the AIDA model and its relevance in advertising.
The AIDA model stands for Attention, Interest, Desire, and Action, representing the stages a consumer typically goes through when exposed to advertising messages
What does each letter in “SMART” goal mean?
Specific, Measurable, Achievable, Relevant, and Time-bound.
What are the steps involved in crisis management in PR?
Identifying and assessing the crisis
Developing a crisis communication plan
Implementing the crisis communication plan
Monitoring and adapting
Evaluating and learning