PROCESS
Where can you reference all digital training material?
SharePoint Resource Center
What is OTT/CTV abbreviated for?
OVER THE TOP
CONNECTED TELEVISION
Tell us Jen's job title and her point of focus for the sales team.
Jen is our Director of Digital Marketing.
Her Focus: Enhancing Client Relationships, management of team that oversees digital campaign success, digital sales growth and training.
What is the minimum order amount for a digital campaign?
$3,000 minimum
Where can you go to pull research on your client, their audience, and previous advertising history before you meet with them?
- AdMall
- SpuFu
- Facebook Page Transparency
- LinkedIn Page Transparency
What does SEO and SEM stand for?
Search Engine Optimization
Search Engine Marketing
Tell us Brett's job title and his point of focus for the sales team.
Brett is our teams Brand Marketing Strategist. His passion is developing and optimizing strategic, winning campaigns.
His Focus: Strategy, Building Client Relationships, Campaign Delivery
Why do we have order minimums for digital campaigns?
The minimums we have were established to protect the advertiser - not Bonneville. Much like you would tell someone that 1k in radio would not work, the challenge is the same with digital.
The risk with going outside of the Bonneville minimum recommendation with a low budget will make it extremely difficult to establish the reach and frequency needed to achieve a strong ROAS.
What needs to be completed before you submit a Wrike request to the digital team?
Client Needs Analysis
Getting a Opportunity ID from Salesforce
What does CPM stand for?
Cost Per Thousand
Cost for every 1,000 impressions an ad receives
Tell us Jessica's job title and her point of focus for the sales team.
Jessica is our Digital Ad Ops Specialist. She's our secret weapon of accuracy and accountability. When it comes to campaign delivery and optimization, Jessica's eye for detail and deep curiosity ensures we meet all campaign quality assurance standards, and KPI achievement.
Her Focus: Campaign delivery, quality assurance, KPI's are achieved for client success.
What 2 tactics are sold on a CPC basis?
- SEM
- YouTube Ads
What does your AM need in order to submit a digital order?
Signed Proposal/Email Approval
Order Dates
Final Budget
What is Display Advertising?
Display advertising appears on third-party websites/apps and uses video or image to market products or services.
Tell us Leah's job title and her point of focus for the sales team.
Leah's is our teams Digital Media Strategist.
Her background across industries and digital media allows her to cut through the thick media landscape to find what will work for your clients.
Her Focus: Strategy and Sales. Building Client Relationships.
What is the CPM rate for our Email Marketing Campaigns?
B2C: $12 CPM
B2B: $48 CPM
What is our reporting structure?
24 Hour Review
7 Day Review
30 Day Review
What is an "impression"?
An “impression” refers to when someone sees a campaign on social media, the search engines or another marketing platform.
Tell us Storm's job title and his point of focus for the sales team.
Storm is our lead Digital Project Manager. He is partnered with the team to ensure client success throughout the entire lifetime of a campaign.
His Focus: Managing project fulfillment needs for campaign success.
How do you navigate the CPM/Budget Conversation
All CPM's are an estimate due to the buying landscape being auction based.
The CPM's displayed in our proposals allow us the range to ensure that the detailed targeting that clients have provided us is achievable.
Our process and campaigns are all built to produce the kind of results your advertisers are expecting with their investment, which at times can lead to higher CPM's, but with that comes better quality of leads.
A broader audience = more inventory with cheaper prices, but those aren't practices we stand by. We like to gear our advertisers up for success for ROAS, and with that comes higher CPM's at times.
Getting that CPM price down while better understanding what is converting is a natural next phase of all campaigns.