MEASUREMENT
What is multi touch attribution, marketing mix modeling, and incrementality testing?
This Dallas based customer has seen ~30% growth since adopting Bonsai's Google algorithm.
Who is JSX?
This is how our founders met each other.
What is high school baseball?
Bonsai offers this type of solution because it enables flexibility and scalability for our customers and for us.
What is composable?
This is one of the Bonsai commitments that we strive for everyday and reflect on at every Bonsai Brief.
What is: Learn, Speed, Time, Open Mind, Trust, or Details Matter
This word describes the feature of our attribution model that gives credit to ad clicks in a customer journey, no matter how long before the purchase they happened.
What is windowless?
Bonsai is currently building out a version of multi touch attribution for B2B companies, thanks to a product development contract with this customer.
Who is SponsorCX?
Matt attended this university - home of "The Big House", the largest football stadium in the U.S.
What is University of Michigan?
These are Bonsai's three main revenue streams.
What is monthly platform subscriptions, enterprise services, and algorithm consumption?
These are three states where Bonsai employees currently reside.
What is Illinois, Wisconsin, Oklahoma, Nevada, New York, Maryland, and wherever Rachel Kulig's RV is currently parked?
This type of marketing has no observable user touchpoints, and therefore cannot be measured via multi touch attribution.
What is offline media?
Succeeding with this new algorithms customer may help us secure a highly lucrative partnership with this agency.
Who are Rough Country and Tinuiti?
During what Mike Remke calls his "previous life", he worked for over a decade in this industry before starting Bonsai with Matt.
What is aerospace engineering & manufacturing?
At $7,500/month, this is the most expensive product that Bonsai offers.
What is marketing mix modeling?
These are geographic regions defined by media research company Nielsen.
What are designated market areas (DMAs)?
To account for both seasonality and the fact that two sets of markets will never be perfectly "matched", Bonsai's incrementality testing product calculates lift using this methodology.
What is difference in difference?
This customer switched from Analytic Partners to Bonsai for their marketing mix modeling, mainly because of the speed and latency of our results that our data onboarding and engineering products and processes enable.
Who is Aspen Dental?
These are the names of Matt's and Mike's lovely wives.
Who are Deirdre and Brandi?
After the initial free trial, Bonsai customers who want to continue using the algorithm pay this much.
What is 2 cents per click?
This almost-name of Bonsai evokes images of chaos and destruction.
What is Funnel Cloud?
What is Base+?
This is Bonsai's currently highest paying customer.
Who is Big Brand Tire?
Whenever Sprouts Day (Bonsai's version of take your children to work day) rolls around, these are the members of the Remke and Butler families who make an appearance.
Who are Graham, Violet, Owen, Tessa, Aubrey and Rhys?
What is $1,500/month?
Bonsai partners with Codaxy, based out of this European country, for our platform's front-end development.
What is Bosnia?