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How much a casino spends on its players to make money.
What is reinvestment?
Abbreviated to ADT.
A collection of rules governing logo use, colors, and typography.
What are brand guidelines?
This client's brand positioning centers around "Your Moment. Your Place."
Who is Meskwaki Bingo Casino Hotel?
The space intentionally left empty around design elements.
What is white space?
A host might give this to a top player, examples would include Free Play or Dining Credit.
What is a comp?
Also known as a PO.
What is a purchase order?
The agency term for when a project keeps expanding beyond the original scope.
What is scope creep?
This client has 5 casino properties.
Who is 7 Clans?
This color model is typically used for print production.
What is CMYK?
This casino conference takes place in Las Vegas every October.
What is G2E?
What CPC stands for.
What is cost-per-click?
This Google platform tracks website traffic and user behavior.
What is Google Analytics?
This local business is the only current client that performs surgeries.
Who is Eye-Q?
This Adobe program is most commonly used for photo editing.
What is Photoshop?