Lead Categories
What is the buying or selling timeline of a lead in NURTURE?
<6 Months
What smart drip is running when your client is in Hot
None.
Why is it important that leads get a phone call in the first 5 minutes after registering?
It's statistically the best chance we have to catch them on the phone and convert them into a good lead.
What happens when you select more than one style(ie: Ranch, 2 story, split level) of property in an e-Alert?
The results drop to 0 as e-Alerts do not search for more than one style at the same time. An additional e-Alert has to be created for searching multiple styles.
When can you transfer a lead out of the team (Lincoln Select) account and over to your account?
After having a qualifying conversation with a decision maker.
How many maximum leads should be in your Active categories (New, Qualify, Hot, Nurture, Watch)?
100
How many emails do "pending" clients receive and what are their topics?
2.
Thank you and review ask.
Utilities list and change reminder.
What two conversion tools should always be running for leads with no contact but have an email address?
Appropriate SmartDrip plan and an e-Alert
What are the 3 ways in which an e-Alert is created?
1) By the lead 2) By the system 3) By the agent
What is a great tool to use to show a potential seller that we have leads interested in their home?
Best-Fit Leads
What is the main scenario in which a lead gets put in the TRASH category?
Both a bad phone number AND bad email, i.e. no way to communicate.
What are 3 things you can schedule in a smart drip?
To-Do
Text
Rounded to the nearest month, how long has the average buyer been in BoomTown before going under contract in 2020?
8 Months. (8.13)
What is the default frequency of a "system" e-alert. What frequency is suggested for an e-alert prior to substantial contact with the lead?
Daily
2x/week
Generally speaking, at what frequency should e-alerts be sent out to leads in hot, qualify, and nurture.
Hot- Instantly
Qualify - 2x/week
Nurture - Daily
How many calls should a lead have logged in QUALIFY before transferring to ARCHIVE?
10
How many drip emails does a lead get in the first 2 weeks in the system (excluding the automatic email upon registration)? How many text messages?
8, 2
What is the main benefit of tagging leads?
It narrows leads down into custom categories that are more manageable to prospect and market to.
What should judge the frequency of buyer e-Alerts for leads you've been in contact with?
Their buying timeline, i.e. their lead category
How do you log an appointment scheduled in Boomtown?
Adding a "meeting" to-do.
Are leads in ARCHIVE "good" leads? Explain your reasoning.
Arguably some of the best!
How long do the short term and long term seller plans last and what's the basic content of the emails?
Short term = 1 month. Long term = 6 months. Breaking down each of the main points of our listing presentation.
On average how many call attempts does it take to speak to a lead?
6
What are the three ways someone can view listings from your e-alert?
On computer
Mobile website
Homesearch NOW App
Name our vendor partners.
Lender(s), title company, inspection company, insurance company, photography/videographer, home warranty, cleaner.
Gershman and Fairway
Aksarben
Complete Inspection
Advantage Insurance
Next Door Photo
American Home Shield
Dirty Deeds