Marketing
The beginning of the funnel where the customer becomes aware of the brand
What is Awareness
It is our solution
What is commercial analytics?
The first phase of the project process
What is kickoff?
The more traditional form of advertising
What is Offline?
The output of our solution
What is commercial intelligence?
It is our proprietary software leveraged throughout the entire project process
What is GPSE Enterprise?
What is effectiveness?
The number of AP offices
What is 15?
It is the initial view of results that is more technical
What is a tech review?
The dependent variable within the measurement
What is KPI or Key Performance Indicator?
Our mission
What is turn data into expertise?
The questions that are aligned upon with the clients as important to answer through our analysis
What are key business questions?
It is the financial return per dollar spent on a marketing activity
What is efficiency or ROI
It is our collective database of knowledge that is a cross section of industries and tactics
What is ROI Genome?
They are the 5 stages of the engagement process
What are kickoff, data collection&review, analytic modeling, insights and reco and monitor and adjust?