Email Capture
What device do we capture the most emails on, desktop or mobile?
Mobile
True or false: Including a timer decreases conversion rate
False
What does "conversion" mean in BX dashboard?
A purchase
What has a higher capture rate, exit email capture with no items in cart or exit email captures with items in cart?
With items in cart
What is a generally "better" promo historically, $100 off $200 or 50% off 1 item?
50% 1 item
What does "submit" mean in the BX dashboard?
A successful email capture of an email address that is not already present on Last Call's list
On average, how many email addresses does BounceX capture per month (in 2019-2020)?
35K
When we run a Private Preview event, what types of traffic are we usually targeting?
Email & Affiliate
Why do we run a control group for experiences?
To ensure the experience provides conversion lift
How many email capture tests have we run since June 2016?
59
What large promo was a flop? (hint, Election Day)
Choose Your Offer
What is onsite revenue lift?
Total revenue driven by all on-site experiences that were run against a control group (de-duplicated for multiple campaign impressions)
Currently on desktop, how many different capture points do we have on site?
4
How many times have we run Mystery Savings & Reveal Your Deal?
32
In 2019 (calendar year), what was the average return on spend for BounceX?
58X