WTF Do They Do?
Responsible for all things account planning and the process of delivering campaigns.
Who is Nat?
The two companies Kellogg's is splitting into.
What is WK Kellogg and Kellanova?
Extracting the one branded tile from the Sponsored Quote Carousel.
What is how we will deliver this product with Boost?
The new 80% done meeting milestone for proposals.
What is the ISR? [internal seller review]
The number of times Chad followed up with Spotify.
What is unlimited over 2 years till WINNER
Responsible for building and structuring the operational systems that both the sales and account planning team use to ensure they align with the larger goals of brand partnerships and Doing Things
Who is Iz?
On fire.
What is hollywood?
Placement of the branded interstitial for a Branded Q&A carousel?
What is the last frame?
What is =
1. upfront/strategy
2. creative
3. media plan/overview
How long is the roll?
What is forever?
Responsible for the development and execution of how brands partner and transact with Doing Things.
Who is Amanda?
Two of the core weaknesses/needs all regions quoted.
Diversity across brand properties
Measurement / Social Sentiment
LA is home to the craziest wellness and beauty treatments money can buy and Overheard is on a mission to see if they’re worth the hype through the lens of Senior Editor, Emily Bernstein. She, like many people in LA, is on a perpetual journey or self healing and inner peace…and also perfect skin. Whether it’s the Hannibal Lecter Facial, a snake massage, or a Crystal Wave Water Healing Session, Emily is willing to try anything once.
What is Over Healed?
Do you loop the account manager into the client submission rfp thread?
What is yes PLEASE :)
1. Identify
2. Educate
3. Position
4. Get Creative
What is how we cook?
Responsible for the development and execution of the Brand Partnerships marketing strategy within the larger advertising industry.
Who is Callie?
The three key pillars to how we will achieve 2024 goals.
Fewer, Bigger, Better
More strategic outreach and meetings
Stronger proposals
Brooke Baevsky, aka Chef Bae is a Healthy Recipe Developer and Private Chef to the rich & famous in LA. Making thousand dollar pizzas and hundred dollar sandwiches for her celebrity clientele is just another day in the office. But now she’s giving the everyday Angeleno a taste of these super expensive meals to find out from them... is it worth it compared to their affordable versions?
What is Over EATS?
Ultimately, responsible for the finalization & cohesion of the proposal deck
What is the marketing lead?
The 5 things your pitch should address.,
1. What Is The Clients Problem/Need Is And Why Us
2. The Audience Story
3. Our Idea
4. Why Our Idea Will Work
5. How We Will Prove It Worked (measurement)
PRIMARY FUNCTIONS
1. Responsible for creative delivery & execution
2. Responsible for Pre-Sale
3. Responsible for Creative Delivery
4. Responsible for Campaign Execution
Two of Austin's 2020 sayings
Octopus Climbing a tree
Clean and oil the machine
Formula for the branded character carousel.
What is "An “X” if they were “Y” style carousel"?
Responsible for the accurate synthesis and reflection of client-first language, industry context, etc. inserted into the deck
What is the strategy lead?
the 5 large partnerships building blocks.
What are =
1. Editorially Driven Content Series (video)
2. Custom content
3. Digital Tentpole
4. IRL Events/Tentpoles
5. Editorial Integrations