Brand Ambassador Game

Branding

100

What is a brand logo?

_{A. A symbol or design that represents a company.}

_{B.  A type of product.}

_{C. A business plan.}

_{D. A financial statement.}

_{A. A symbol or design that represents a company.}

200

Which of the following is part of a brand's identity?

_{A. Office location}

_{B. Company slogan}

_{C. Financial statement} 

_{D. Product price}

_{B. Company slogan}

300

What is the purpose of a brand?

_{A. Increase awareness, engagement and reach}

_{B. To appeal to the hip kids}

_{C. To copy a trend}

_{D. To choose the color scheme for packaging}

_{A. Increase awareness, engagement and reach}

400

What's our vision statement?

_{A. "Grow Together"}

_{B. "Always Flourishing"}

_{C. "A Community Where Everyone Can Grow"}

_{D. "A Community Where Everyone Can Flourish"}

_{D. "A Community Where Everyone Can Flourish"}

500

Which of the following are values of the Trellis Society?

_{A. Innovation, Collaboration, Diversity, Integrity}

_{B. Impact, Learning, Courage, Empathy}

_{C. Respect, Excellence, Accountability, Trust}

_{D. Growth, Responsibility, Inclusion, Service}

_{B. Impact, Learning, Courage, Empathy}

Events

100

Who is responsible for managing volunteers?

_{A. Ingrid
B. Jaz
C. Kadie
D. I source them myself} 

_{C. Kadie}

200

How do you hype up people to attend an event? 

_{A. Word of mouth
B. Social media campaign
C. Posters and other designs
D. All of the above}

_{D. All of the above}

300

How would you handle a sudden rainstorm at an outdoor event? 

_{A. Cancel the event and send everyone home.}

_{B. Move all equipment under a tree.}

_{C. Relocate the event indoors and notify attendees immediately.}

_{D. Do nothing and continue the event in the rain.}

_{C. Relocate the event indoors and notify attendees immediately.}

400

What's the best way to estimate attendance for an event? 

_{A. Sending a calendar invite and check who RSVP'd}

_{B. Visually count the people in the room once the event starts}

_{C. Ask attendees to submit their payment receipts and count them}

_{D. Use hand stamps at the entrance and manually count the stamps}

_{A. Sending a calendar invite and check who RSVP'd}

500

Which of these statements is the most accurate when ensuring engagement at an event?

_{A. With visual, experiential, and promotional marketing, sharing information and impact, having your supporters and community partners in attendance, and having fun!}

_{B. With authoritative marketing and media relations, having your supporters and community partners fund the event, sharing goals and KPI's for the event.}

_{C. With a press release, event listings, and reminder emails, having your supporters and community partners host the event to increase attendance.}

_{D. Promoting the event on social media, having supporters and community partners share the event, having lots of things for people to do at the event, and making every event family-friendly.}

_{A. With visual, experiential, and promotional marketing, sharing information and impact, having your supporters and community partners in attendance, and having fun!}

Philanthropy

100

What's the best way to optimize your budget?

^{A. Sourcing as much as we can through donation requests.}

^{B. Buying all low-quality, cheap things.}

^{C. Waiting for sales.}

^{D. Check other departments' budgets.}

_{A. Sourcing as much as we can through donation requests}

200

What's a good way to build a relationship with potential donors and partners?

^{A. By texting them outside of work hours}

^{B. Send them a recap of the event, after every event}

^{C. Have regular touchpoints, conversations, and share our impact}

^{D. Send the person's contact details to Fund Development.}

^{C. Have regular touchpoints, conversations and share our impact}

300

How can I get more money for my program?

_{A. Through solicitation, fun dev applications, and partnerships.}

_{B. By asking Jeff nicely with a PP}

_{C. Write a complaint about the lack of funds} 

_{D.  Ask people in your community for donations}

_{A.  Through solicitation, fun dev applications, and partnerships.}

400

Why do we need to track donations?

_{A. So the Master Donor Excel sheet is up-to-date, and all departments can share all donations to improve budget.}

_{B. So Jeff knows who they are, so we can invite them to stewardship parties, which is where all donations happen.}

_{C. So we're not fatiguing the same donors and missing out on other opportunities, we're tracking progress, and we're able to report on it and make data-driven decisions for next year.}

_{D. So we all have contact with the donors, we ask them every time we need something, and Fund Development are able to send them TY cards.}

_{C. So we're not fatiguing the same donors and missing out on other opportunities, we're tracking progress, and we're able to report on it and make data-driven decisions for next year.}

500

What is the name of the fundraising database we use?

_{A. Razor's Edge}

_{B. Salesforce}

_{C. Tableau}

_{D. Donor Perfect}

_{A. Razor's Edge}

Social Media

100

What is the most effective way to promote an event on social media before it occurs?
_{A. Post about the event only on the day it happens.
B. Use a mix of posts, stories, and ads over several weeks to build anticipation.
C. Create a single post a week before the event.
D. Only invite people directly through private messages.}

_{B. Use a mix of posts, stories, and ads over several weeks to build anticipation.}

200

What's the best practice for engaging attendees during the event on social media?
_{A. Ignore social media during the event to focus on logistics.
B. Post updates and photos, and encourage attendees to share their experiences using a specific hashtag.
C. Only post after the event is over.
D. Limit social media engagement to a few select attendees.} 

_{B. Post updates and photos, and encourage attendees to share their experiences using a specific hashtag.}

300

After the event, what is the best way to measure the success of your social media efforts?
_{A. Count the number of attendees who mentioned the event online.
B. Check how many new followers were gained only.
C. Look at the total number of posts made.
D. Analyze engagement metrics such as likes, shares, comments, and hashtag usage.}

_{D. Analyze engagement metrics such as likes, shares, comments, and hashtag usage.}

400

What is the most effective way to respond to a viral post that misrepresents your event? 

_{A. Ignoring the post to avoid drawing more attention.
B. Publicly addressing the misinformation and providing accurate information
C. Deleting any comments related to the viral post to maintain control over the narrative.
D. Sending direct messages to individuals who shared the post to request deletion.} 

_{B. Publicly addressing the misinformation and providing accurate information}

500

Which of these statements is the most accurate way to grow your social media following over time? 

_{A. Post lots of stories, giveaways and contests, buy followers, and like as many posts as you can, and ignore the algorithm.}

_{B. Post at the best times, engage with your followers regularly, post a variety of material, pay attention to the algorithm, and track how your content performs to improve.}

_{C.  Post on the best days of the week, engage with your followers every day, post mostly reels and stories, use the boosted ad feature, and set monthly KPI's.}

_{D. Post on the same times and days of the week so the algorithm can get used to it, post a variety of content and archive old content, go live at least once a week, tag all of our partners and any post they might like.} 

_{B. Post at the best times, engage with your followers regularly, post a variety of material, pay attention to the algorithm, and track how your content performs to improve.}

Guess the brand

100

"Just Do It."

Nike

200

"I'm Lovin' It."

McDonald's

300

"Think Different."

Apple

400

"Chocolate of the Gods."

Lindt

500

"The Ultimate Driving Machine."

BMW