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Types of Appropriation
BA Examples
Conducting Research
Defining BA
Hip-Hop & Brands
100
This is a process of renovation and revival of deteriorated urban neighborhoods by means of influx of more affluent residents, which results in increased property values and the displacing of lower-income families and small businesses.
What is gentrification?
100
This fashion brand appropriated by the hip-hop subculture, was initially embraced by the company's founder, who went so far to feature hip-hop artists on the runway, and feature artists such as Aaliyah in their promotional campaign.
What is Tommy Hilfiger?
100

Data that was collected by someone other than the user, for some different research purpose. Common sources of this type of data include censuses, and other information collected by government departments.

What is secondary data?
100
The collective associations and beliefs that consumers hold about a brand.
What is brand meaning?
100
In 1986, this brand signed Run-D.M.C to a $1 million endorsement deal, which also included their own signature line after seeing them perform at Madison Square Garden.
What is Adidas?
200
The adoption or use of elements of one culture by members of another culture.
What is cultural appropriation?
200
This brand was appropriated by the Chavs in Great Britain, worn from head to toe as a symbol of the group's hooligan activity uniform.
What is Burberry?
200

It is a form of qualitative research consisting of interviews in which multiple people in one sitting are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

What is a focus group?
200
A cultural group within a larger culture, often having values and norms that are very distinct, and reflect opposition or indifference to the accepted meanings of the majority.
What is a subculture?
200
This liquor brand, was boycotted by rappers after their CEO remarked “What can we do? We can’t forbid people from buying it." in response to appropriation by hip-hop culture.
What is Cristal?
300
The policy or practice of acquiring full or partial political control over another country, occupying it with settlers, and exploiting it economically.
What is colonialism?
300
This beer brand, initially targeted toward old, country men, embraced brand appropriation by hipsters, eventually altering its marketing strategy towards sponsoring music festivals, and skateboarding events.
What is PBR?
300
This type of question gives a participant, predetermined options or responses to select. 
What is a closed-ended question?
300
This type of attribute describes the context in which a brand is use such as location or environment. This form of association can change in instances of brand appropriation, such as with the use of Timberland in urban, hip-hop environments.
What is usage imagery?
300
This popular hip-hop clothing and apparel brand started in 1992, gained its mainstream appeal after it was worn and mentioned by LL Cool J in a Gap commercial.
What is FUBU?
400
This is the cultural process by which a group reclaims terms or artifacts that were previously used in a way disparaging of that group, such as with the "n-word" and black culture.
What is reappropriation?
400
This brand known for its durable, long lasting work clothes, originally designed for railroad workers was appropriated by drug dealer culture particularly for the use of their pockets.
What is Carhartt?
400

This type of research includes research methods such as participant observation, in-depth interviews, and focus groups.

What is qualitative research?
400
This term is used to describe a group that consists of members who have a common detestation or opposition for a brand. They gather people with a forum to voice discontent, facilitate the exchange of information, organize boycotts, and coordinate lawsuits,against companies such as McDonald's or Wal-Mart?
What is an anti-brand community?
400
This is the most mentioned brand in the music of Kanye West?
What is Mercedes Benz?
500
This early English philosopher believed that ownership is established by modifying something that is previously unowned and that the labor that justifies ownership is cultivation or development.
Who is John Locke?
500
The usage of this Australian shoe brand was changed as a result of appropriation by Australian hipsters who shifted the brand from an athletic tennis shoe into a retro fashion statement
What is Dunlop Volley?
500

An online research method, rooted in ethnography, which is applied to understanding social interaction in contemporary digital communications contexts, such as understanding how a subculture communicates in an online forum. 

What is netnography?
500
This philosophy of marketing acknowledges consumers as co-producers of the brand and its meaning.
What is Service Dominant Logic?
500
This malt liquor company gained prominence during the late 1980s and early 1990s through the use of celebrity endorsements by rap artists, including 2Pac and Snoop Dogg?
What is St. Ides?