Logo Legends
The arrow in this logo subtly points from A to Z
What is Amazon?
“The Happiest Place on Earth”
What is Disney?
This fast-food chain reinvented itself by focusing on fresh ingredients and fast-casual dining instead of traditional drive-thru food
What is Chipotle?
This brand turns annual user data into a social media event every December
What is Spotify Wrapped?
This social platform rebranded to a single letter, confusing nearly everyone
What is X (Twitter)?
This brand’s logo is based on a Greek goddess of victory
What is Nike?
“The Ultimate Driving Machine”
What is BMW?
This retailer went from being seen as “cheap and boring” to trendy by partnering with designers and improving in-store experience.
What is Target?
This brand became famous for roasting people on Twitter
What is Wendy's?
This fast-food brand brought back bold colors, retro logos, and throwback packaging to appeal to nostalgia and younger customers
What is Burger King?
This logo originally featured a pipe-smoking character who was later retired
What is Pringles?
“Think Different”
What is Apple?
This beauty brand changed the industry by featuring real people instead of models and embracing authenticity
What is Dove?
This brand rarely mentions beer in its Super Bowl commercials
What is Budweiser?
This car brand simplified its logo to a flatter, more digital-friendly look, leading many people to joke it looked like a basic font change
What is Kia?
This logo uses negative space to hide an arrow symbolizing speed and direction
What is FedEx?
“Belong Anywhere”
What is Airbnb?
This coffee brand evolved from a place you visit occasionally into part of customers’ daily routines through mobile ordering and loyalty
What is Starbucks?
This brand used a simple email that said “You up?” and went viral
What is Netflix?
This streaming service dropped a well-known premium brand name to signal it was more than just prestige television
What is Max (formerly HBO Max)?
This brand’s logo text is inspired by Bauhaus design and went fully lowercase
What is Instagram?
“Melts in Your Mouth, Not in Your Hands”
What is M&Ms?
This footwear brand went from being mocked as ugly to becoming a fashion statement through collaborations and cultural acceptance
What is Crocs?
This brand went viral not by selling its product, but by letting its mascot roast users, follow trends, and fully embrace chaos on TikTok
What is Duolingo?
This brand tried to modernize, redesigning the logo, but it was so unpopular that it was reversed in less than a week
What is Gap?