Successful Campaigns
This beverage company’s campaign replaced its logo with popular names.
Coke
This company’s "Everyday Low Prices" strategy helped it dominate the retail market.
Walmart
In the 1990s, this car brand improved its reputation by increasing quality and offering a 10-year warranty.
Hyundai
This tech giant’s smartphone venture with the Windows Phone failed to gain significant market share.
Microsoft
This streaming service expanded internationally in 2010, starting with Canada.
Netflix
This pizza chain's "Pizza Turnaround" campaign transparently addressed customer criticisms and dramatically revamped its recipes to regain market share.
Domino's
This coffee chain’s strategy of creating a "third place" between work and home has driven its success.
Starbucks
This toy company recovered from near bankruptcy in the early 2000s by focusing on its core products and licensing deals.
Lego
This once-popular social media platform struggled to compete with Facebook and Twitter.
MySpace
This ride-hailing company expanded its services to over 600 cities worldwide and diversified into food delivery and freight services.
Uber
This automobile manufacturer's "The Fun Theory" campaign aimed to change people's behavior by making everyday tasks more enjoyable and fun.
Volkswagen
This brand uses a direct-to-consumer model, bypassing traditional retail channels. It's a Certified B Corporation.
Warby Parker
This fast-food chain revamped its menu and marketing to appeal to millennials, resulting in a successful turnaround.
McDonald's
This retailer filed for bankruptcy in 2018 after failing to adapt to the e-commerce boom.
Toys "R" Us
This brand’s "Priceless" campaign has been running since 1997, emphasizing experiences over things.
Mastercard
This tech giant's ecosystem strategy links hardware, software, and services seamlessly.
Apple
This sportswear brand regained popularity by signing high-profile athletes and focusing on performance apparel.
Under Armour
This brand’s attempt to introduce a “New” version of its classic soda in 1985 was met with backlash.
Coca-Cola (New Coke)
This apparel brand opened stores in China, becoming a major player in the Asian market.
This airline's "We're Not Just Airplanes" campaign in the late 2000s highlighted its comprehensive travel services, not just flights.
Virgin Atlantic
This electric car manufacturer uses a minimal advertising strategy, relying on word-of-mouth and social media.
Tesla
This American automaker, once on the brink of bankruptcy, rebounded by refocusing on quality, innovation, and introducing models like the Mustang and F-150.
Ford
This fast-food chain’s launch of a “Satisfries” product in 2013 flopped due to consumer confusion.
Burgerking
This tech company expanded into the hardware market with its Pixel smartphones and home devices.