Get to Know Marketing Dept. Team Part 1
Who earned a Silver Medal in the Badger State Games for weightlifting?
Laura
Who rode horses and owned lots of pets (snakes, goats, cats, etc.) as a kid?
Rachael
What channel drove a majority of loan applications in March?
Digital Banking with 36% of applications, accounting for 634 applications!
What incredible milestone was celebrated on April 9, 2025 across various channels (website, in-branch, social media, email, etc.)
Connexus Credit Union's 90th Anniversary - Our story began in 1935 - wow!
What year was the first Super Bowl commercial aired?
1967
Who previously served in the Peace Corps?
Duane
Who got married on top of a mountain?
Parker
What new feature has been implemented within our member surveys sent with Qualtrics?
AI for response clarity, which has yielded positive results so far!
How much did our Simply Checking and Savings Account balances increase during our Tax Time Campaign?
$2.4 Million
What company ran the same commercial for about 35 years?
Cadbury, Clucky Bunny/Bunny auditions
Which team member has written and published a book?
Who does calligraphy for fun?
Lindsey K.
What website enhancement was launched to improve local SEO?
Branch Location Pages
Which campaign drove over $6.5 million in direct campaign funding?
Auto Loan Rate Discount Campaign
Young & Rubicam Advertising Agency created the "Bet You Can't Eat Just One" slogan for what brand of salty snacks?
Lay's Potato Chips
Which team member is a retired wedding singer?
Dina
Which team member’s hairstyling routine used to involve Knox gelatine (yes, like unflavored Jell-O)?
Susan
In March, which Digital Banking feature saw an increase in both users and transactions?
Loan Payment with Alactriti - 28,774 users and 34,569 payments! That’s a 16% increase in transactions YoY and a 13% increase in users.
What new Salesforce Marketing Cloud feature was deployed to support our Auto Loan Campaign?
Cloud pages to capture non-member leads, nearly 800 emails. Those who did not become members are now part of an acquisition journey.
What product was featured in the first radio and TV commercial?
A watch. A Bulova watch to be specific. Radio in 1927 and TV in 1941
Who was recruited to join the track team at Coe College and compete in the long jump?
Alison
Who was a high school state champion percussionist?
Brian
How many media mentions has Connexus had YTD?
705 mentions (est. 3.52NB Reach!) - The top publication mention is CNET, which has 53 mentions!
What campaign email tool has already helped secure over $800K in loan funding this year?
Moveable Ink
What device was announced in 2007 with the slogan "This is only the beginning"?
iPhone