Logo Design Basics
This basic principle of logo design refers to the use of empty space around and within the logo to ensure that it stands out and is easy to distinguish.
What is white space or negative space in a logo
In a creative brief, this section provides a snapshot of those individuals whom the campaign intends to reach and influence.
What is the target audience profile?
These are the 6 types of file formats a logo should always be saved in.
What are AI, EPS, PDF, SVG, PNG and JPEG.
Reflecting energy and vibrancy, this color is often used by brands seeking to appear youthful and exciting. It is less common in traditional corporate settings due to its bold nature.
What is Orange
This brand's mascot is a tiger, symbolizing energy and strength
What is Kellogg's Frosted Flakes (Tony the Tiger)
In logo design, this term describes a small, often symbolic image that represents a brand, like Instagram's Camera or Apple's apple.
What is an icon or symbol (will also accept pictorial or symbolic)
This term refers to the essential, non-physical qualities of a brand that may be perceived differently by different consumers, and is listed on the brief.
What are intangible brand attributes?
This document, included in a professional logo package, outlines how to use the logo, including colours, typography, patterns, minimum sizes.
What is a Logo Style Sheet
Used by companies like UPS and Cracker Barrel, this colour represents reliability and earthiness.
What is Brown
This company uses a reptile as a mascot to symbolize simplicity and humor.
What is Geiko
When selecting typography for a brand identity, it is essential to choose typefaces that not only express the brand's personality and positioning but also meet several practical requirements. Name 3.
What involves examining typefaces that convey feeling, cover application needs, work in various sizes and colors, differ from competition, are compatible with the brand signature, have personality, are sustainable, and reflect culture? (any 3 here accepted)
This term describes all the areas of interaction between a customer and a brand throughout the customer journey, including digital, physical, and communicational experiences.
What is brand touchpoints?
In a logo package, this type of file is crucial for web use, known for its small size and decent quality with a transparent background.
What is a PNG
This color is often used to stimulate appetite and is commonly seen in the logos of many fast food chains. It is also associated with excitement and passion.
What is Red
Featuring a friendly ghost, this brand's mascot is known for simplifying complex topics in technology.
What is Snapchat (Ghostface Chillah)
This principle of logo design emphasizes the importance of a design being visually distinct and recognizable, even when viewed from a distance or in small sizes.
What is simplicity
This section of the brief outlines what makes the brand or product different from its competitors.
What is the competitive advantage or differentiator?
This version of the logo, also included in a complete package, is simplified for use in very small sizes, like favicons or app icons.
What is an icon or submark
Often associated with creativity, imagination, and wisdom, this color is used by brands that want to portray themselves as innovative and visionary.
What is purple
Featuring brand's mascot is known for spreading holiday cheer
What is Santa Claus by Coca Cola
This principle of logo design refers to the logo's ability to withstand changes in size and media, remaining effective whether on a business card or a billboard.
What is scalability / versatility
This refers to the systematic organization of a company's brands within its portfolio, defining how they relate to each other and are presented to the public. Name the three main types.
What is brand architecture: monolithic, endorsed, and freestanding?
These are the three logo colour versions that should always be included? (not related to file format)
What are Colour, Greyscale, and Reverse (white)
Known for its calming effect, this color is also used to symbolize trust and security, making it a popular choice for banks and social media platforms.
What is Blue
This cheerful, doughy character, known for his giggles when poked in the belly.
Who is The Pillsbury Doughboy (Pillsbury)