GUIDING LIGHT
This optimistic burst of pills is a key asset in the Tic Tac VIS.
Ray of Positivity
Designed in 1924 and marketed as “the font of our time,” this Bauhaus-adjacent typeface is still relevant a century later. Hint: check any Z.I.A. logo or correspondence.
Futura
Kinder Bueno lovingly calls its target audience by this monaker.
Extraordinarians
This CMYK color breakdown is otherwise known as Kinder Orange.
0 / 85 / 100 / 0
After we sent him a mailer kit loaded with his favorite orange Tic Tacs, this drummer shared his appreciation on Instagram.
Travis Barker
If you have Laura’s permission, you can mirror a Kinder Joy toy. True or False?
False! (She's a liar)
The Nutella logo has roots in this 1970s font family by Herb Lubalin.
Avant Garde
This slogan has NOT been associated with Tic Tac.
“Go Little” “Take a Ride” “Shake it Up” “Be Gentle”
“Be Gentle”
Make new friends, but keep the old! This chocolate brand has two proprietary browns - an old brown, and a new one.
Kinder Bueno
This “Shark” is known to have a soft spot for countdown calendars.
Laurie Greiner
This element aligns with the glow in Duracell’s copper band - ultimately determining whether that glow is offset or centered.
Text or Headline
Also a Roman Emperor, this all-caps, serifed font carries most Ferrero Rocher headlines with regal sophistication.
Trajan
According to their mantra, Aunt Millie’s bakes this item.
Fine Breads / Memories / Perfection / Moments
Memories
“Lighthearted purple” is a key color for this recently acquired brand.
Mother’s Cookies
This Syracuse Orange Basketball Player was just mint to be a brand ambassador.
Judah Mintz
In the National Park Foundation logo, this visual must always live to the LEFT of the wordmark.
Arrowhead
The “Life Gets Bueno” tagline is stacked and treated in this 1988 Adrian Frutiger font.
Avenir Next Bold Italic (Avenir is acceptable)
Kinder Chocolate wants you to let something fly. Which is it?
Your Dreams / Your Fun Side / Your Kid Flag / The Bad Man
Your Kid Flag
An affluent ink mix of 60-40-40-100 is colloquially known under this name.
Rich Black
This reality star’s partnership with Duracell allegedly triggered a mental health crisis for Tom Sandoval.
Ariana Madix
One of the following items is NOT shown in the Kinder Easter Style Guide background image.
Cypress Trees / a Windmill / Cherry Blossoms / a Hot Air Balloon
Cherry Blossoms
A “cheeky, pill-like font that evokes the sweet freshness of Tic Tacs.”
Choripan
This adjective describes what Aplently brand snacks are “crafted to be”.
Craveworthy
This Pantone color number happens to be both ZIA orange AND Auntie Anne’s orange.
PMS 1375
These 2 Ferrero candy bars are known Easter favorites of the Kelcey brothers.
Jason - Kinder Bueno / Travis - Butterfinger