Brand Origins
This sportswear brand was named after the Greek goddess of victory.
Nike
What brand is known for its golden arches?
McDonald’s
Which tech company ran the famous “Think Different” campaign in the late 1990s?
Apple
This cosmetics brand built its personality around inclusivity and was founded by Rihanna
Fenty Beauty
This Swedish furniture giant was founded by Ingvar Kamprad and is known for flat-pack designs.
IKEA
Which sneaker model, first released in 1985, made Nike a cultural icon thanks to Michael Jordan?
Air Jordan 1
Which fast-food chain ran the long-running “Eat Fresh” campaign before rebranding in recent years?
Subway
This fitness apparel brand speaks to performance and community, and has built a culture of exclusivity through drops and ambassadors
Lululemon
This video streaming service started in 1997 as a DVD-by-mail rental company.
Netflix
This social media platform originally had a vintage Polaroid camera as its logo before a colorful redesign
In 2017, this electric car company released the “Range Anxiety” campaign to showcase long-distance driving capabilities
Tesla
This luxury fashion brand is known for bold, maximalist, and eclectic personality under recent creative direction.
Gucci
Which US retail giant began as a single discount store in Rogers, Arkansas in 1962?
Walmart
This luxury jewelry brand is famous for its robin’s-egg blue packaging known as “Blue Box.”
Tiffany & Co.
Which brand is famous for its Clydesdale horses in Super Bowl ads?
Lay’s
Which tech brand’s personality combines competence and sincerity, helping it maintain trust and reliability in the financial services sector?
American Express