What Is a Brand?
The identity, reputation, and feeling people associate with a business.
What is a brand?
Colors, fonts, logo design, and overall design style are all part of this brand identity category.
What are visuals?
This brand element acts like a visual shortcut that helps people recognize a business quickly.
What is a logo?
When a customer sees your colors and instantly knows your business this is happening.
What is brand recognition?
If a business has a cool logo but no clear audience, this part of branding is weak.
What is target customer clarity/target market?
This is only one part of a brand, even though people often confuse it for the whole thing.
What is a logo?
Tone, word choice, and personality in captions and messages are part of this.
What is voice?
This is a short repeated line that often communicates a brand’s promise.
What is a slogan or tagline?
When a customer remembers your brand’s “vibe” but not the exact words, this shows branding includes more than logos and slogans.
What is brand feeling / perception?
If a slogan sounds premium but the product quality is inconsistent, this part of branding is broken.
What is the brand promise?
This part of a brand is what customers expect you to consistently deliver.
What is a brand promise?
This brand identity category answers the question, “What do we always deliver?”
What is brand promise?
"Just Do It" is a slogan created in 1988 for this brand.
What is a Nike?
A business that changes colors, tone, and message every week will likely weaken this.
What is brand recognition?
When playful visuals and serious captions don’t match, the brand has this problem.
What is brand inconsistency?
When customers think “cheap but reliable” or “premium and stylish,” they are describing this part of a brand.
What is reputation (or brand perception)?
This part of brand identity explains why the business exists and who it helps.
What is brand story?
This global soft drink brand is instantly recognized by its red-and-white color scheme, script logo, and consistent visual identity.
What is Coca-Cola?
Brands repeat the same visuals and message to build this in customers’ minds.
What is recognition? / What is recall?
This should be decided before choosing fonts or colors.
What is target market?
This branding habit helps customers remember you faster and trust you more over time.
What is consistency?
“Fast response every time” is mainly an example of this part of brand identity.
What is a promise?
This brand element helps recognition by giving customers a repeated verbal pattern to remember.
What is a slogan?
A brand can still be recognizable, but this will drop if the service is inconsistent.
A common fix for a forgettable brand is improving this through repeated visuals, message, and tone.
What is brand consistency?