What is Branding?
This term describes the overall perception and reputation a company holds in the mind of its customers.
Answer: What is a brand?
This three-letter acronym represents what sets a company apart in the marketplace.
Answer: What is a USP?
This design element is the single most powerful factor in creating brand recognition.
Answer: What is colour?
In digital marketing, this refers to the group of people a company targets.
Answer: What is an audience?
SMART goals must be specific, measurable, attainable, relevant, and this.
Answer: What is time-bound?
Paul Feldwick defines this as “the perception people have at every customer encounter
Answer: What is a brand?
A tagline is often a condensed form of this.
Answer: What is a USP?
Serif and sans serif are two main types of these.
Answer: What are typefaces?
Barbie stayed relevant by adapting to this digital environment.
Answer: What is social media (or online presence)?
Web analytics can track visits, conversions, and this.
A: What is customer data?
Q: The space a business occupies in a customer’s mind is known as this.
A: What is brand position?
The four main USP categories include price, quality, differentiation, and this.
A: What is convenience?
Logos must be effective across cultures to avoid these.
A: What are cultural misunderstandings/offenses?
Q: Customers who have a long-term relationship with a business are called this.
A: What are invested customers?
Q: The minimum number of brand interactions needed for recall is between these ranges.
A: What is 2–3, 4–5, or 7+ times?
Gender, age, and income are factors that define a target market. These are called this.
A: What are audience demographics?
This pantyhose brand failed because it copied a competitor without offering something unique.
Answer: What is Topaz?
Three qualities of a good logo include simplicity, memorability, and this.
Answer: What is timelessness (or versatility)?
Peer pressure, family pressure, and opinion leaders all fall under this category of consumer influence.
Answer: What is social influence?
CRM software helps track this type of data.
Answer: What is customer data (buying habits, contact info, etc.)?
Behaviours, activities, hobbies, and opinions are defining features of a target market called this.
A: What are psychographics?
Costco bases its USP on this strategy.
A: What is price first, service second?
Brand personality refers to the _______ characteristics that bring a brand to life and help establish an emotional connection.
A: What are human characteristics?
Real-time advertising is powerful because it allows brands to respond in this way.
Answer: What is immediate (or timely)?
This platform’s 1984 Super Bowl ad is considered one of the most iconic in advertising history.
Answer: What is Apple?