Branding Basics (From PPT)
What are the 4 factors to consider when branding?
Economic, Political, Social and Environmental
Which set of laws force business avoids exaggerating its product benefits to stay compliant.
Advertising laws
A business switches to recyclable packaging. What is the brand trying to show?
Environmental responsibility
What's it called when customers feel connected to a brand that shares their values.
Emotional connection
What's it called when you buy the more expensive product because you think it's better?
Perceived value
According to the PPT, branding includes more than just a reputation. Name one other element.
Includes; name, logo, colours, message
Why was Redbull was told to remove a claim in its advertising.
Claims need to be truthful
Customers stop trusting a brand after false sustainability claims. What practice caused this?
Greenwashing
A brand focuses its messaging on a specific age group or community is called:
Target Market / Target Audience
What's it called when a strong brand charges more than competitors.
Premium pricing
What's the difference between Marketing and Branding?
• Marketing promotes a product or service
• Marketing answers how we communicate
• Branding defines the identity behind promotion
• Branding answers who we are and why we matter
What gives the customer the right to complain about misleading branding?
Laws regarding "Consumer Protection"
A company highlights reduced waste and ethical sourcing in its branding. What is it trying to build?
Credibility
A company updates its logo and messaging to match what currently radiats aura with the youth.
They want to stay relevant by following the current __________
Social Trends
What's it called when a company repositions its brand after losing customers due to rising costs of living.
Cost of living pressures
What's today's learning Goal?
I can explain how branding helps entrepreneurs compete in different markets
What's the difference between a Patent and Trademark?
Patent: Protects invention (Process, machine, product)
Trademark (Names, Logo, Slogans)
A brand redesigns packaging to lower its environmental impact even though it costs more. What long term goal is prioritized?
Sustainability
Customers keep buying from the same brand because it aligns with their values is called?
Brand loyalty
Why is it important that a new business invests in branding to survive in a crowded market.
Competitive markets increase branding importance
Why do businesses develop a brand even when they do not intentionally create one?
Brands exist even if they are not explicitly created because people naturally form their own perceptions.
Give an example of a brand that has had to change its advertising or packaging because of laws or regulations.
Answers may vary (Redbull from ppt)
Give an example of a brand that promotes environmental responsibility. Explain how its branding choices build or harm trust with consumers.
Answers may vary (Examples from PPT: Mcdonalds, Starbucks, Sobeys)
Give an example of a brand that connects strongly with social values or trends. Explain how this connection helps build emotional connection and brand loyalty.
Answers may vary (Examples from PPT : Labubu, Stanley, Popeyes)
Give an example of a brand that can charge higher prices because of strong branding. Explain how branding increases perceived value in competitive markets.
Answers may vary (Example from ppt: Skipthedishes, Heinz)