Branding Basics
This marketing practice helps a company stand out from its competitors.
What is branding?
Convince these people to buy a product or service.
Who are consumers?
This term describes consumers who do not recognize a brand.
What is non-recognition?
This is the overall image or identity a company creates for itself.
What is a brand?
Why a brand exists and what it stands for.
What is purpose?
Name two elements that can be used to build a brand.
What are a name, logo, symbol, or design?
Helps a business communicate its name, design, emotions, and this.
What is a clear message?
Consumers recognize the brand, but it has little effect on the purchases.
What is recognition?
What can a strong brand identity help a business build with its customers over time?
What is the trust?
Maintaining a recognizable identity and message across different platforms.
What is consistency?
Branding helps distinguish a product or company from these.
What are its competitors?
Gives a business a bigger advantage against these.
Who are its competitors?
Consumers begin choosing one brand over competing brands?
What is brand preference?
Communicates a clear and recognizable identity across its materials, it helps build this.
What is brand recognition?
Connects with customers through their feelings and experiences.
What is emotion?
A company's brand includes more than just its name; it can also communicate these two things.
What are its image and message?
Customers repeatedly have positive experiences with a brand.
What is customer loyalty?
Consumers committed to a brand that they strongly resist switching to another?
What is brand insistence?
Consumers repeatedly choose the same brand because they trust it.
What is brand loyalty?
Encourages customers to continue choosing the same brand.
What is loyalty?
Define branding in your own words, including its purpose.
What is building an identity that sets a company or product apart from competitors?
Explain two ways branding can help a business succeed.
What are building customer loyalty, communicating a clear message, attracting consumers, or standing out from competitors?
Put all brand stages in order.
What is non-recognition, recognition, preference, and insistence?
Why is having a clear, consistent brand identity important to a business?
What is helping consumers recognize, understand, and remember the brand?
Understanding how a brand compares with other brands in its market.
What is competitive awareness?