Branding 11.0
IBI stands for
What are Insights, Benefits and Ideas?
When advertising or promoting, this represents the promise the brand makes to consumer about the brand & product or service will do for them.
What is the benefit?
Indecisive, getting too close to a project, public speaking, initially shy, no patience for irrational people, sensitive, opinionated, stubborn, other belong on this part of the SWOT.
What is a weakness?
A declaration of assurance is called the brand's . . .
What is a promise?
The 4 P's of marketing are:
What are product, promotion, placement and price?
When a brand adds a new flavor to an existing product category it is called adding a . . .
What is a line extension?
Your principles are typically expressed in this statement.
What are value statements?
Wal-Mart: "Save Money. Live Better" is their brand . . .
What is brand promise?
A term that originated in the USA referring to a perceived awareness of issues that concern social and racial justice is called this.
What is Woke?
Brand sales that are a result of consumers buying your product or service for the first time, is called this and when that consumer continues to buy it is called this:
What is Brand Trial and Brand Repeat
Lego marketing to elder care individuals is an example of this kind of market.
What is a secondary market?
NIKE’S “JUST DO IT” is a . . . .
What is a tag line or a slogan?
Business and Brands typically set 2 goals. They are:
What are Business Performance and Vision Fulfillmnent?
People judge people when they first meet on 2 things:
What are can I trust this person and can I respect this person?
The political climate in our Country, community too expensive to live, pandemic belong in this area of the SWOT.
What are threats?
A sub-segment example of the Victoria Secret brand is . . .
What is the Pink Brand (caters to younger females)?
Age, income, location, educational attainment and employment status are all parts and parcels of . . .
What are demographics?
A brand’s equity is made up of all the elements that make it distinctive, including its products, communications and this.
What are visual expressions?
The unique benefits are the . . . .
What is the what?
There are 8 Benefits of Social Media Marketing. Name 3.
What are:
1. Increased Brand Recognition.
2.Improved Brand Loyalty.
3.More Opportunities to Convert.
4.Higher conversion rates.
5.Decreased Marketing Costs.
6.Better Search Engine Rankings.
7.Richer Customer Experiences.
8.Improved Customer Insights.
They are the hooks for a brand to establish a connection with the consumer. Is the trigger for the brand to connect to the consumer and service its benefits when advertsing or promoting.
What is the insight?
The combination of resources and tactics that can be controlled by a brand to generate sales or build brand awareness.
What is the marketing mix?
TRAITS and VALUES, MEDIA CONSUMPTION, DEMOGRAPHICS and BRAND HABITS are all a part of this important aspect of segmenting a market.
What is persona?
S.M.A.R.T. Goals are an acronym for:
What are Specific, Measurable, actionable, Realistic and Timely?
Marketing to the NEEDS of the consumer target, not just what you think your target may desire is called. . . .
What is Needs-Based Segmentation?