Branding 11.0
IBI stands for
What are Insights, Benefits and Ideas?
When advertising or promoting, this represents the promise the brand makes to consumer about the brand & product or service will do for them.
What is the benefit?
Indecisive, getting too close to a project, public speaking, initially shy, no patience for irrational people, sensitive, opinionated, stubborn, other belong on this part of the SWOT.
What is a weakness?
A declaration of assurance is called the brand's . . .
What is a promise?
The 4 P's of marketing are:
What are product, promotion, placement and price?
When a brand adds new flavors or new sizes to existing products - this is called.
What is a line extension?
Your principles are typically expressed in this statement.
What are value statements?
Wal-Mart: "Save Money. Live Better" is their brand . . .
What is brand promise?
A term that originated in the USA referring to a perceived awareness of issues that concern social and racial justice is called this.
What is Woke?
Brand sales that are a result of consumers buying your product or service for the first time, is called this and repeating a purchase of your brand over their lifetime is called this.
What is Brand Trial and Brand Repeat
Marketing to a different target than the prime target or an an example, "Lego marketing to elder care individuals". This is an example of this kind of market.
What is a secondary market?
NIKE’S “JUST DO IT” is a . . . .
What is a tag line or a slogan?
Business and Brands typically set 2 goals. They are:
What are Business Performance and Vision Fulfillmnent?
People judge people when they first meet on 2 things:
What are can I trust this person and can I respect this person?
The political climate in our Country, community too expensive to live, pandemic belong in this area of the SWOT.
What are threats?
A sub-segment example of the Victoria Secret brand is . . .
What is the Pink Brand (caters to younger females)?
Age, income, location, educational attainment and employment status are all parts and parcels of . . .
What are demographics?
A brand’s equity is made up of all the elements that make it distinctive, including its products, communications and this.
What are visual expressions?
The unique benefits are the . . . .
What is the what?
This is a method that combines commercial marketing techniques with public health approaches to create large-scale social change. It’s used to influence people’s behaviors in ways that benefit society and individuals.
•Prevent drunk driving
•Promote healthy eating
•Encourage youth to stay free from drugs
•Other
What is Social Marketing?
This person physically buys something and this person is the one who uses the product or service.
What is the customer and what is the consumer?
The combination of resources and tactics that can be controlled by a brand to generate sales or build brand awareness, often referred to as the 4 Ps.
What is the marketing mix?
TRAITS and VALUES, MEDIA CONSUMPTION, DEMOGRAPHICS and BRAND HABITS are all a part of this important aspect of segmenting a market.
What is persona?
When Oral B ventures into mouthwash, floss and teeth whitening products away from their core product of tooth brushes, this is called.
What is a brand extension?
Marketing to the NEEDS of the consumer target, not just what you think your target may desire is called. . . .
What is Needs-Based Segmentation?