Show:
Brand or Positioning
Commodities
Corporate-dominant or Product-dominant
Packaging
Logos and Slogans
100
Define brand
What is a brand consists of all the features that make up a product's image
100
What is a commodity?
What is products that are not branded
100
Define corporate-dominant names
What is brand names that contain the name of the manufacturer within the brand or product name
100
Is packaging done at every level of marketing?
Yes
100
Which company makes hamburgers a beautiful thing?
What is Harvey's
200
Name the 5 types of positioning a business might use
What is benefit, target, price, distribution and service positioning
200
Name 4 commodities that can be found on the TSX, NYSE, or any other market
What is gold, silver, petroleum, wheat, or energy
200
Define product-dominant names
What is brand name that use the name to connect the product with an aspect of the product they would like to emphasize
200
A UPC is a piece of information found on a package, what does the acronym UPC mean?
What is universal product code
200
What three different forms do logos appear?
What is monogrammatic, visual symbols and abstract symbols
300
When two or more brands combine and cooperate for there mutual benefit, it is called _________?
What is co-branding
300
Can commodities have a brand name behind them?
Yes, an example is Dole Bananas.
300
Roots brands it products with the company name, therefore its a ____________ name.
What is corporate-dominant
300
Proprietary design is when ____________________?
The shape and colour of the package can be only used by the manufacturer of the product. A company must apply for a design patent
300
What is an example of a abstract symbol?
What is the Nike "swoosh", Pepsi, Mercedes-Benz, ect.
400
Name 4 out of 5 brand strategies
What is support for an existing brand, development of a brand extension, licensing a successful brand, co-branding or acquisition of a successful brand
400
What is the most valuable commodity in the world?
What is gold
400
Product dominant names are often _______ _______ designed to be associative
What is made-up words
400
What does the package do for a product?
It allows the customers to identify the product
400
DOUBLE JEOPARDY!!!! A good slogan consists of how many words?
What is 7 words or less
500
What are the aspects of branding for international markets? (name 5 out of 8)
What is centralized or decentralized organization, expansion strategy, corporate identity, similarity of products, similarity of markets, competition in foreign markets, cultural associations and changing marketplace dynamics
500
What do producers of commodities not have to engage in?
What is marketing activities, all producers will get the established commodity price
500
What are the two types of brand names?
What is corporate-dominant names and product-dominant names
500
Name the 5 aspects of packaging
What is consolidation, protection, information, brand identification and promotion
500
A logo is the generic term for these (there are 5)
What is trademarks, trade names, brand marks, logotypes, and corporate symbols.