Guest Speakers
Founder and CEO of CFG
Who is Annelise Campbell?
The length of time the agreement is in effect. It includes when the contract starts and ends.
What is the term?
Their Super Bowl vending machine campaign spiraled out of control.
Who is Poppi?
What is the influencer marketing industry?
B3020 : Branding Influentials S25
What is the name of this class?
Vice President, Strategy at MRM//McCann
Who is Ariel Abramowitz?
This outlines how many times a brand can ask the influencer to change or re-shoot content before final approval.
What are revisions?
While their competitor went the acquisition route, Simply Pop was introduced by this major soda company.
What is Coca-Cola?
Someone who has a small but growing community on 1 or 2 key platforms. Defined by the book at 3,500 - 133,000 followers on Instagram.
What is a micro-influencer?
Influencer Marketing Strategy by Gordon Glenister
What is the name of the optional text book?
Vice President of Analytics at Golin
Who is Tom Nissen?
A legal term that means one party agrees to protect the other from certain legal risks, like if someone sues over content use or copyright issues.
What is indemnification?
After garnering controversy for 'bullying' their competitor in TikTok comments, this company remains independent.
What is Olipop?
Spam comments, lack of external profile, low engagement rate, and spikes in follower count are indications of this.
What are fake influencers?
May 7th
What day is the final?
Director, Influencer at Golin
Who is Amanda Brown?
Protects both parties if something major and unexpected (like a natural disaster, pandemic, or war)
prevents them from fulfilling the contract.
What is Force Majeure?
This influencer invested in Poppi in 2024, and has promoted the brand both in Super Bowl ads and to her millions of TikTok followers.
Who is Alix Earle?
When doing measurement, it is best to have this kind of goals: Specific Measurable, Attainable, Relevant, and Time-bound.
What are Smart Goals?
Only 10 Times
What is how many times did this class meet?
Head of Social at MCo Beauty
Who is Gabriel Gomez?
This allows a brand to terminate the contract if the influencer engages in behavior that could harm the
brand's reputation (e.g. hate speech, criminal activity, offensive content).
What is a morality clause?
Designed to be healthier than their traditional counterparts, often by reducing ingredients like fat, salt, and sugar while adding nutrients like fiber and vitamins, this snack food and beverage category is growing fast.
What is better for you?
An individual who can effect change in the behaviour of others often through trusted opinion, knowledge and content creation?
What is an influencer?
Guest Speakers left out of the 'Guest Speakers' category. There are two.
Who are Amy Webber and Casey Rothko?