Branding
This visual tool is used by destinations to create instant recognition and may appear on signage, websites, and promotional materials.
Logo
Destinations use this simple but limited metric to count how many times their website is accessed although repeat visits ruin accuracy.
website traffic
What are the main appealing factors of the Maldives?
- climate
- landscape
- not strict visa regulations
Destinations often create one of these short, memorable phrases such as “Incredible India” to convey their identity and values.
Slogan or tagline
Destinations that want in-depth feedback about visitor opinions may rely on these, which are more reliable than online hit counters.
Visitor survey
What are the common ideas that colors blue and yellow may represent in logos?
Ocean and coastlines
A destination focusing on luxury wellness retreats and fine dining is using this branding element to distinguish itself from competitors.
USP
Why website trafficking is not the best tool to understand visitor profiling (give 2 reasons)
- not clear background of visitors
- not clear intentions of visitors
Main factors that make tourism vulnerable
- intangibility
- seasonality
When all tourism providers in a destination use the same colours, typography, and messaging, they are reinforcing this.
Brand identity
Explain 3 communication ways to raise brand awareness among potential customers
- Websites
- Social media
- PR
- TV/radio
What are the main factors to consider for marketing activities (brand perspective)?
- Price
- 24/7
- availability
- Global Reach
This form of identity includes staff uniforms, office decor, and letterheads, ensuring the tourism authority’s brand appears consistent.
corporate identity
What are the common stakeholders for communicating the brand identity
- NGO
- NTO
- Local agencies
- citizens
Main factors that help formulating visitor profiling
- purpose of stay
- accommodation type
- food preferences etc.