Vocabulary
Innovative
What is the synonym of CREATE?
Portray
What is a depiction (someone or something) in a work of art or literature?
This is an image or special identity that a company creates for a product.
What is a Brand?
Integral
What is something important, necessary, or essential?
Brand Identity
What are stated values, mission, motto, and brand name?
Statistics
What is a collection of numbers that help researchers to measure things?
Endowed
What is to be provided with a quality, ability, or asset?
The act of promoting an individualized product to an audience.
What is Branding?
Three details of Hershey's branding strategies.
1. Eye-catching logo
2. Advertising with an emotional impact
3. Consistent packaging
What the logo, color palette, and font do for a brand.
These items make a brand visually distinct.
Strategy
What is a plan to achieve something?
Universally
What is something spread worldwide?
Companies use this to attract consumers.
branding strategies
An Amusement Park
What did Hershey build to be a more memorable brand?
TV, radio, magazine, or online
Where the brands are advertized.
Archetype
A very typical example of a certain person or thing.
Differentiate
When you recognize or ascertain what makes (someone or something) different.
Encapsulate
What is to summarize the essential details of something?
Monopoly
Sponsoring and Partnerships
Association with a celebrity, famous athlete, or a popular event can be powerful for a brand.
Evoke
What brings or recalls to the conscious mind?
Technique
What is a way of carrying out a particular task?
Bolster
What is to support, strengthen, or improve upon something?
What do Google, Band-aid, Kleenex, Xerox, Popsicle, Tupperware, and Coke all have in common?
These companies have advertising strategies that created a household name and their product is at the top of the market.
Associated with Valentine's Day
Hershey's kisses