Show:
Brand Management
Fashion industry
Advertising Methods
Advertising Media
Advertising collocations
100
The ideas people have about a brand.
What is brand image
100
Only being available to one company or person
What is exclusivity?
100
A Short film that advertises a product
What is a commercial?
100
The most common medium for advertising beer
What is TV?
100
A very brief ad
What is a teaser ad?
200
The length of time consumers buy a product
What is the product lifecycle?
200
The quality with which something is made by hand
What is craftsmanship?
200
An ad on a sheet of paper that is given out on the street or in the mail.
What is a flyer?
200
The medium which only relies on sound
What is radio?
200
Making an ad at the same time as the audience sees it
What is a live ad?
300
The percentage of sales a company has.
What is market share?
300
To guess what someone is going to do, in order to prepare for it.
What is anticipate?
300
A huge sign with advertising on it
What is a billboard or hoarding?
300
The medium which encompasses newspapers and magazines
What is the press?
300
Advertising where customers do the hard work
What is word-of-mouth advertising?
400
The tendency to always buy a brand
What is brand loyalty?
400
The connection the company has to suppliers and customers (2 words)
What is the supply chain?
400
An article in a newspaper, sponsored by a company
What is an advertorial?
400
A large venue where companies can showcase their products or services
What is an exhibition?
400
A series of ads over a period of time
What is an advertising campaign?
500
How familiar people are with a brand
What is brand awareness?
500
To change the way you are thought of relative to other brands
What is repositioning?
500
An action taken by a company to shock or intrigue the public (2 words)
What is a publicity stunt?
500
The area near a cashier, for example, where one can advertise
What is point-of-sale?
500
A company which creates advertisements
What is an advertising agency?