1
Fill in the blank:
For email etiquette, ensure to read ________ e-mails.
important
Area of operation within two or more countries within the same continent.
Continentwide
Fill in the blank:
"How __________ would search it."
consumers
Regional brand
It uses the same brand name in a different product category.
Brand extension
Any goods, service, or idea that can be offered to a to satisfy a need.
Product
It is a name that distinguishes an organization from its rivals in the eyes of a customer.
Brand
Area of operation within one country.
Countrywide
It is a brand distributed by a company outside its usual area of operation.
Regional brand
Area of operation within two or more continents.
Worldwide
Fill in the blank:
When assigning keywords avoid ______ terms.
technical
It is or controlled by a company.
Fill in the blank:
Be careful with _________ information.
confidential
It is the legal name of a firm or legal identity.
Company
It is a representation of a global brand in a specific region.
Specific Region Brands
When sending emails beware of the ______ ______.
reply all
Fill in the blank:
When using Jabber or work email do not mention any _____ _____ related information.
social media
How to recognize a specific region brand?
1. of the brand (must not be )
2. Agreement (franchisee)
It is a word/phrase associated to a keyword.
Qualifier
It is AQR's office messenger app?
Jabber
A word or phrase which has been identified as one potential customers use when searching the internet.
Keyword
A business opportunity that allows you to legally use someone else's expertise, idea and processes.
Franchising
Give at least 3 rules in assigning a keyword.
A keyword should return at least top 3 web results strongly associated with the brand.
Skip count for ads, soc med, reviews and recruitment websites.
If it's too generic make sure to add qualifier.
Must have at least one keyword.
It lets other business use your brand in their products.
Licensing
How do we recognize a regional brand?
It must be by the company assigned to you.
What is its area of operation?
The brand must be distributed outside the company's
It must be available in a certain location compared to other brands.