General
This common word in Portuguese meaning "weird" or "strange" is often mistranslated by many International Marketers
What is "Esquisito"? (General Culture)
On sunny weekends Brazilian families and friends bring coolers, umbrellas, and soccer balls to spend time at these beautiful places all over Brazil.
What is the beach? (General Culture)
This global tournament was hosted by Brazil in 2014 where they suffered a shocking 7-1 defeat to Germany
What is the World Cup? (General Culture)
This state of mind someone should have when approaching negotiations with a Brazilian owned entity
What is "Relaxed and Adaptable"? (Business Culture)
This is the most common social media that Brazilians use to talk to each other
What is "Instagram"? (General Culture)
This is how you should make a good first impression with a potential business partner in Brazil
What is "exchanging and analyzing business cards"? (Business Culture)
This is the famous yearly festival in Brazil that enables opportunities for businesses
What is "Carnival"? (General Culture)
This is how you address a current business partner from Brazil
What is "By first name"? (Business Culture)
This degree of context culture encapsulates Brazil, as they rely heavily on implicit cues and established relationships when making decisions
What is "High-Context Culture"? (General Culture)
This is the type of relationship marketers should consider the most when marketing in Brazil
What is "Family and Community Bonds"? (General Culture)
This is the preferred method of meeting in Brazil
What is "Face-to-face"? (Business Culture)
This is the most common power dynamic when making business decisions in Brazil
What is "Top-Down/Hierarchical" decision making (Business Culture)